How To Make A Picture Say More Than 1,000 Words

By Author: Animationweb
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Stop reading this right now! Now…count off 30 seconds. According to Neilson statistics, you just counted off the amount of time you have to capture the attention of the newest visitor to your website, pique their interest and then motivate them to take the next step you desire. This is a very difficult thing to accomplish with written content, but if you use animation as an informative hook, the job gets a lot easier.

If a picture says 1,000 words, then animation is simply the most effective means of connecting to your website visitors quickly and efficiently. But it must be used intelligently and with purpose and should not be confused with a great flash introduction that conveys a cool style. In this context, we are talking about animating your message. To do this, simply go back to the beginning of your business and re-examine the fundamental questions and answers that created your target customer:

Who is your target customer and what makes them such?

What problem are you solving with your service or product that is unique to this target?

Why ...
... your website (business) is uniquely qualified to provide this solution?

Without naming competitors, specifically state what you can do that they cannot and remind your target why this is so important to them.

How is your site secured and how are you going to protect the privacy of your customer?

What is that you want them to do when the animated message ends?

Once you have answered these fundamental questions, you are prepared to make a crude storyboard. Keep in mind, your animator will make his or her own storyboard. But you will want your own for clarity between you and your animator, as well as to save time and money.

A story board is just like a comic strip you see in the newspaper. Each square has in it an illustration and some dialogue (copy) that explains the interactions between the characters in the strip. It is nothing more than an abbreviated storyboard. For your own crude storyboard, you can you post it notes, simple drawing paper or if you want, PowerPoint.

PowerPoint is great because each slide acts like its own storyboard square and you can use clipart to get your ideas across to the animator you choose. All you need to do at this point is build your message on the storyboard using images as simple as stick figures and hand it off to your animator, who will no doubt consult with you for clarification. This is all part of pre-production and he or she will know what is best to get your point across visually. Once the clarification has taken place, the real production begins.

Your animator will select characters and / or icons that suit the "feel" of your business and appeal to your target audience. Based on your exchanges during consultation, he or she will then blend sound, movement and voiceover to your animation so that the attention of your target audience is captured within that critical 30 seconds and then motivated to take specific action within 60 seconds. And it can be accomplished on a reasonable budget, too. One of the best animation company USA, where you can find an accomplished animators.On their site, you can select amongst different animators who have posted examples of their work right on the site. You can also browse by style of content and then narrow things down by requesting a quote directly from an artists (animator) page. It is that simple, really. Now…stop reading this article. It takes less than 30 seconds to go from here to www.animators.tv, are you paying attention?

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Animationweb represents one of the largest teams of animators in the world and provides the best talent for your needs.It is the best animation company USA.For more details visit : animationweb.tv