123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Marketing >> View Article

How To Write Headlines That Could Make You A Fortune

Profile Picture
By Author: Noel Peebles
Total Articles: 20
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

What do people see in advertising? Headlines! What do you see when you are glancing through a newspaper or magazine? Headlines! What is it that makes you stop for a moment and look at an advertisement, or even read some of it? The headline! An advertisement headline is no different from a news headline. Both are designed to capture the reader's attention and to encourage them to read further. The same applies with a radio commercial. It also needs a headline to attract the listener's attention so they "prick up their ears" and listen further. The headline therefore becomes the ad for the ad. It must be strong enough to "flag attention" and stop the reader, listener, or viewer "in their tracks." The job of the headline is to entice them to read on or pay further attention to the message that follows. Let's face it; we all have a natural resistance to advertising. These days we are bombarded with thousands upon thousands of commercial messages. Unless the headline is of particular interest, or in some way says "I'm talking to you!", we will tend to ignore it. If you're like most advertisers, you will open a newspaper or ...
... magazine and go immediately to your own advertisement. It stands out because you are looking for it. In reality, the average reader is not scanning the publication in search of your advertisement. The publication may have four hundred other headlines in that particular issue. Every headline is competing with all the others in the issue. A particular advertisement is not just competing with other ads for the reader's attention. It is also competing, with the numerous articles and news stories in the publication. They are all screaming to the reader - "Pick me! Pick me!" To further complicate matters, things that are happening around them may distract the reader. Noisy kids, the sounds from a television or radio, traffic noise, an over-heard conversation...these can all compete for the reader's attention. Magazine publishers understand this principle all too well. You only have to look at the magazine racks in the newsagents to see what appears on the front covers of each publication. Bold headlines like: "Royal Sex Scandal" "Win $150,000 Sports Car Inside" " Six tell-tale signs that he's cheating on you". Eye-catching headlines like these are targeted at specific audiences and are designed to sell magazines. Home decorating or lifestyle magazines may use headlines like: "17 ways to save on bathroom renovations" or "New Fashion Trend For Kitchens". Business magazines may use headlines like: "How To Negotiate And Win" or "Your Bank May Be Charging Too Much". So study the headlines on magazine covers and you'll get a real insight into what works and what doesn't. © Market Leaders Limited. All Rights Reserved. NOTE: The following information must be included if you reprint this article: ************************************************* Get Your 100% FREE mini-course "17 Powerful Secrets That Have Made Business Owners Into Millionaires." 100% FREE! Simply send a blank email to: instantsellbusiness@ReportsNetwork.com ************************************************* Noel Peebles has bought, developed and sold several of his own businesses, and has been involved with the purchase and sale of many others. He has fifteen years of 'hands on' experience, directing his own highly successful' retail businesses, including franchise marketing and business development. He also has his own public
self-storage complex.
And, he's traveled extensively to over forty countries.

Total Views: 96Word Count: 536See All articles From Author

Add Comment

Marketing Articles

1. Why Do People Use Social Media Aggregators Like Onstipe, Tweetdeck, Seesmic, And Echofon?
Author: richard

2. Brand Management Director
Author: Barry Elvis

3. What Is Influencer Marketing? How It Will Help To Build The Business Growth?
Author: Kalyani

4. Unleashing The Potential Of Local Seo Packages For Your Business
Author: Shaganasaral

5. Elevate Your Website: 5 Expert Tips To Rank Higher And Secure Google’s #1
Author: Digital Solution World

6. Quality Lead Scoring To Optimize Your Sales Efforts
Author: Surya

7. Revolutionising Finance: The Journey Of Developing Accounting Software
Author: Indazo

8. How Digital Marketing Agencies Harness Data To Drive Effective Strategies
Author: adlerconway

9. Klaviyo Alternative- Webmaxy Egrowth | Marketing Automation Tools
Author: Vilas

10. Maximising Visibility Without Breaking The Bank: Exploring Affordable Search Engine Optimisation Packages In The Uk
Author: Cartoozo

11. How Seo Services In Kerala Revolutionize Online Visibility
Author: James

12. How Do You Scrape Quick Commerce Platforms Data To Monitor The Category Ranking Of Products?
Author: Productdatascrape

13. How To Choose The Right Instagram Widget For Your Needs
Author: richard

14. Leveraging Ivr Service Provider And Lead Tracking Software Integration For Enhanced Conversions
Author: Kuresh

15. Aima's Pgdm Courses
Author: Aima

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: