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By Author: Felton Freeman
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With the presentation of the Third generation of Amazon Kindle, the online retailer has all the reasons to celebrate: this eBook reader is not only better than everything has been built before in this category, but it is also ready to meet the mainstream masses. With the Amazon Kindle, Amazon solves all the negative aspects of earlier eBook reader generations, such as slow page turns, finger-unfriendly button designs and heavy weight. This doesn't mean there is no room for improvement, but this Kindle is the first I will certainly recommend to my friends.

Value

There are two versions of the third-generation Amazon Kindle. The Kindle Wi-Fi costs $139, while the Kindle that has both Wi-Fi and 3G and costs $189. The 3G-only Kindle 2 cost previously just as much. Please remember the third generation Kindle is not only a minor update, display improvement or a color refresh, just like we have seen in the case of Kindle DX (Graphite). It can be seen from a distance that there is a lot of work and attention in this eBook reader. This might show that the company thinks its hardware strategy to be very important, in complementing ...
... its software (the Kindle apps for Mac, Android, BlackBerry, iPhone, iPad, and PC) and e-bookstore strategies.

One has to notice that the new Kindle comes in two colors: eye-pleasing graphite (just the same as the Kindle DX presented earlier this summer) and the usual Kindle white. Some might argue that dark eBook readers are easier to read, because they give a perception of better contrast. However, this is only an impression. Others might feel they can read the white one better. The display was enhanced, too. The Amazon Kindle now has a 6-inch E-Ink Pearl display just like the Kindle DX (Graphite). This display has 50 percent better contrast, which is quite noticeable in use. Just like on Kindle DX (Graphite), the text looks smoother, and the blacks are more solid. The Pearl display also has faster screen refresh rates, which improves user experience significantly (more on that later).

Smaller

The streamlined design of the Amazon Kindle made possible to shrink the reader by 21 percent. However is we look at the numbers, it doesn't seem that much is shaved off. The new model measures 7.5 by 4.8 by 0.34 inches, versus the 8 by 5.3 by 0.36 inches of the Kindle 2. However if you look at the two devices side-by-side, it is obvious that the third generation Amazon Kindle became significantly smaller. In order to get this smaller design, the manufacturer primarily trimmed the superfluous, wasted space around the edges, so the device is now dominated by its 6-inch screen. The functionality is not affected by this: there is still enough room around the edges for the fingers to rest comfortably while holding the device.

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