How To Name Your Mobile Application For Optimal Marketing

By Author: Jennifer Lewis
Total Articles: 304
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Whether true and passionate apps designers want to admit it or not, marketing is an integral aspect of any app’s success. A brilliantly designed mobile app can easily fall short of its projected potential without the right marketing behind it. Directly involved with the marketing of your app is its naming. Giving your app an eye-catching name for users to latch onto is one of the most fundamental steps in its marketing. Without an engaging and attractive name, your app can very easily be overlooked for a rival that is even less impressive as your app, but has a much more enticing name. In order to fully appeal to your customers, here are a few tips to consider when naming your mobile app.

Clear And Concise

Giving your app a long name can backfire, but so can failing to give it a clear enough name for users to identify with. In some cases, however, one-word names like Instagram or Shazam, which, at first — do not necessarily seem to describe their function — can still be effective. Then, once the user downloads it, perhaps the name will make more sense. A less risky strategy is to stick with a two-word name ...
... such as the app, Pic Stitch or Epic Tune. These apps are a bit more self-explanatory, but also have short enough names that are better at describing their functions.

Grab The User’s Attention

Grabbing the attention of your prospective customers in one or two words is by no means an easy task. Try getting someone passing by you on the street to stay and chat by only saying one word. It is definitely not easy, but it can still be done. In doing so, your goal should be to name your app something slightly unusual, yet still entirely relevant. In the case of the song identification app, Shazam, its name is used in relation to how quickly it can hear, and subsequently name a song the user is listening to. The name of Instagram, also relates to the immediacy that people can use the app, consequently altering and sharing their pictures with friends in only a few seconds. What the names of the two aforementioned apps do most successfully is describe their function in a clever way, essentially grabbing potential users while still remaining both clear and concise.

Add Your Own Twist

As mentioned, naming an app in a clever way can be a quite effective method of getting your app noticed. Using the symbolism of your app’s function is a great place to start. Then, you can further tweak its spelling to further differentiate your app from any other. For instance, lets say your app is designed for time keeping. You could name it something like “Time Me,” or “Thyme Keeper,” as a unique way of making it stand out from all the other names of time keeping apps.

Conclusion

There are many ways to make your mobile app standout from the rest. One of the easiest and most noticeable ways of doing so is to give it a unique name that stands out among similar apps offered on mobile marketplaces. Whether your app is related to music, photography, gaming, or another category — a clear, concise, and engaging name, can give you the ability to attract potential users before they even know what your app is about and what it is capable of.

The author works with a leading mobile app developer in Dallas that offers enterprise app development solutions. It is one of the best iPhone app development Dallas companies.