Tips To Ensure Success Of Apps In The Android Market

By Author: Yancy Marry
Total Articles: 184
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Android was the most successful operating system of the past year in terms of both popularity and sales. From enterprises to individual users, everyone opted to use mobile devices running the Android OS platform. If reports of mobile market researchers are to be believed, the success story of Android will continue for several years to come. In such a scenario, it is best for mobile application developers to learn simple tips and tricks that will enhance the possibility of every Android app being successful in the Google App Store, Android Market.

Merely posting an app with a unique idea on the Android Market does not guarantee its success. A developer must follow certain steps to increase exposure of the Android application and explore possibilities beyond those provided by the Google Market to help in rising app sales. Taking advantage of the open sales model of Google is very important. Under this scheme, Google allows the Android application developers to market their software tools from any site, including their personal website. Unlike the iOS platform, Google does impose upon software designers the limitation of ...
... uploading apps and selling them from only the Android Market. This means that if a developer plans to promote his/her mobile application from platforms other than the Android Market, there is a possibility to introduce the app features to a wider audience; this in turn increases the number of end users downloading the Android app. In the words of mobile marker researchers, it is the number of downloads that decides the success rate of a
mobile application in the mobile market. Since the Android apps sell more from platforms extending beyond the Android Market, they can be termed as successful.

Other factors contributing to the phenomenal success of apps sold from the Android Market are:

1. Saving Data to SD Card – Software developers most often save data in the internal memory of the Android devices. However, saving data in SD cards is preferable; excess data is automatically transferred to the internal memory whenever there is a notification of the SD card being full. In the former, loss of data or hanging of the mobile device is frequent since Android phones have little internal memory resources.

2. Allowing the Deletion of Cached Data – If data has to be stored in the internal menu, the option for excess data to be cleared must be activated in the app settings menu. This will enable efficient handling of email accounts; all forms of data will be saved internally as soon as they reach the email inbox. This will also allow recycling of the inbox regularly, as new emails replace older ones. The user no longer has to uninstall, reinstall, or reconfigure the mail inboxes in order to reduce the size of data.

3. Providing Options of Update Intervals – The Android apps should be provided with a ‘set update interval’ feature so that it may be able to grab any updated data. Though this feature may affect the already weak battery that most Android devices show, the short intervals between updates ensure that the user enjoys upgraded app functionality.

Over the past one year, there has been a sale of more than 100,000 Android mobile applications in the world mobile market. Android has surprisingly equaled (sometimes overtaken) the iOS market. In a competitive market, the above tips will ensure the success of apps selling from the Android Market.

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