Mobile App Industry Grows Despite Slow Economy

By Author: Yancy Marry
Total Articles: 185
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Wasn’t it only around three to four years ago that mobile users did not even know about the concept of apps? Flash forward to the present day and life seems impossible without a mobile application! Indeed, there are more apps than devices in the mobile market today. With the concept of smartphones and tablets fast catching up in enterprises and among individuals, mobile applications have become a compulsory instrument today to remain ahead in a fast paced and competitive scenario. While the Apple App Store alone hosts more than 500,000 applications, the second most popular platform Android Market has at least 400,000 apps and counting. The mobile applications not only assist in establishing a stronger job market, they also make daily chores more fun and interesting.

Surprisingly, while several other industries have recorded a slow growth in the current economy, the mobile app development sector has been steadily growing. In fact, reports suggest that it is the most rapidly growing sector of the world IT industry. In a research report released towards the end of 2012, more than 466,000 jobs have been created in the mobile ...
... application development sector since 2007. There is hardly any doubt about the fact that it was the launch of the iPhone in the US market that led to the introduction of mobile apps in the lives of enterprise employees and individual users. The app economy, as it has been termed by the mobile market researchers, is a demonstration of the fact that how quickly jobs as well as economic values can be generated only through the use of cutting edge innovation. Today, the mobile app development sector of the IT industry alone employs more than thousand workers on a yearly basis in software designing, software security, app testing, app programmers, and related positions. Four years ago, the mobile app development industry did not generate a single job; today it is the highest recruiting sector of IT. Even in a slow paced world economy, where recession is on the rise and generation of jobs is nil, the mobile application development sector continues hiring well qualified and skilled software professionals, since the demand for their products is on a record breaking high.

Studies claim that the raid improvement in the acceptance of mobile applications is a direct outcome of the ongoing ‘platform war’ in the world of mobile technology. The major OS platforms of Android, iOS, Windows Phone, BlackBerry RIM, Symbian, etc. provide challenges to the mobile app developers to come up with innovative tools, hence opening up channels for the creation of thousands of mobile application in the same category running across multiple operating systems.

The mobile app development industry is also one of the most lucrative job options for a present day software professional. If one is well acquainted with technology and shows the skill to create unique mobile app ideas, the application development industry has positions vacant. The total profit percentage recorded from the sale of each app varies between 50 and 70 percent of the mobile application revenue. However, the profits generally rise if the developer can use good marketing skills in promoting his/her app or get the app uploaded to a renowned app store.

Being objects of fun as well as utility, mobile apps are in demand in every section of the society. This is why the mobile app development industry continues growing despite a slowing economy.

Copper Mobile is a Dallas based mobile app developer provides enterprise mobility consultants and solutions to various industry verticals. Mobile application development companies in Delhi NCR has worked for clients including Cisco, Cienna, and Verizon.