Magento Platform Stands Ahead In Ecommerce Development In 2012

By Author: Softweb Solutions
Total Articles: 37
Comment this article

In last few years, the scope of ecommerce based websites has increased and now the use of ecommerce platforms is not limited up to websites like Amazon or eBay. Many of the organizations prefer ecommerce platform for their corporate website development due to useful features and other benefits offered by these platforms. Any enterprises – small, medium or large are opting for ecommerce stores for carrying out their business activities effectively.

This rise in the popularity and use of ecommerce solutions, Magento App development is the most widely used amongst all of them worldwide. Magento is a rich-featured, open source and enterprise class platform. The features present in Magento are highly advantageous and it provides complete control over the functionality of the site to the owners.

According to the survey done in 2012, amongst all existing ecommerce websites – 20% are built using Magento. It is expected to see many more Magento based sites with the recent launch of Magento Go.

Businesses that prefer Magento as their first priority includes – individual online businesses, distributors ...
... or wholesalers involved in online business, and B2B or B2C enterprises that has multiple sites. Some of the rock-solid reasons behind the increasing demand of Magento are listed below –

1] This platform has the capability of handling multiple numbers of stores. With Magento, multiple websites can be handled from single administrator panel. This can be achieved by using different domain names, different IPs and different security certificates.

2] Magento is considered as the most flexible ecommerce platform available amongst all others as allows users to keep multiple images for one product, it provides zoom-in capabilities for the product images, it allows customers to put their reviews on the online store, and also customers can check the stock availability immediately.

3] The ecommerce store built using Magento is integrated with Google Analytics and so site owners can obtain some useful reports that include Tax report, best viewed products report, best purchased products review, low stock report, and many others.

4] Magento offers extensive customization in themes. That is, it gives the ability to load multiple themes at a time and also allows swapping between a default store design and temporary event. Moreover, Magento being fully object oriented language; allows accessing all of the modules immediately via template tags from any template files.

5] Some powerful tools like Up-sells, Cross-sells, and others are incorporated in Magento which are useful to increase the Average Order value. The suite of effective marketing tools is useful to increase the online sales. Also, it provides search engine friendly URLs.

6] The orders can be managed from the admin panel, and it also allows creating one or multiple invoices, shipments, and credit memos. Admins also have rights to view all the order histories and create orders in the backend. It includes RSS feeds of new products.

Magento equips developers with all required and advanced features to help them run a fully functional ecommerce store. It has also launched its mobile version catalog option which makes it friendly with different iOS based devices.

Softweb Solutions offers a full range of Magento ecommerce development services. Our Magento development will help you to expand your business beyond the local boundaries as our solutions support multiple languages and currencies. Contact us at info@softwebsolutions.com with your requirements.