Where Is The Future Of Ultrabook

By Author: anita zhu
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In June, 2011, at Computex (Taipei International Computer Show), Intel first proposed the concept of Ultrabook (super laptop), and boldly showed that by the end of 2012, it will occupy 40% share of the consuming notebook PC market. Is Ultrabook the life-saving straw to revive the Intel, or a “chicken rib” outside the computer?

Intel considers it as treasures

“Ultrabook is a cross-border product that is between consumer notebook, tablet PCs and smart phones these popular portable terminal products. It is still in the stage of development, and the final version of the Ultrabook will allow users to treat it as not only a PC, but also a Tablet PC. Currently, the Ultrabook seems to be not different from common household notebook, but it may appear more ‘changes’ in the future. It may have can do the pop-up screen of the Tablet PC with similar slider phone may also be the plug-in structure of the Tablet PC plugged into the keyboard, but its performance is far above the ordinary tablet PCs and home PCs,” manager of Intel in the consumer notebook product of China Lu Dong was full of confidence when accepting ...
... the “China Economic Weekly Reporters” interview.

According to Intel’s plan, the development of Ultrabook is divided into three stages: the first stage, by the end of 2011, the appearance of the Ultrabook launched looks no different from the traditional high-end notebook, the outstanding characteristics of it is thinner and lighter, the target thickness is 0.8 inch or even thinner, long standby time and 2 seconds fast boot. In the end of 2012, super pole this will enter the second stage, this time in product diversification efforts, diversification of screen size, price range diversification, pricing will be more competitive, it will add a similar touch screen or cloud applications combined with flat-panel the computer characteristics than the first generation of more “super”. 2013 super pole this “harvest” in the market place, thin, compact, powerful, easy to use, it will be a new definition for notebook computers.

As for the rapidly changing situation of terminal market during the mobile Internet period, it is necessary for Intel to follow the development trend, so that their products cannot be out. Meanwhile, Intel has to guard its position—the notebook market. Innovation is the only way out. In today’s IT industry, you will be killed if you do not innovate.

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