Social Media And Music Distribution: An Online Presence May Lead To Success In Selling Music Onlin

By Author: vikas saini
Total Articles: 11
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Gone are the days when artists had to rely on radio and TV play to get their music out to the public. With the onslaught of technology such as YouTube, Facebook, Twitter, and other social media, music promotion has turned digital. We would not have the likes of Justin Bieber, Kanye West, or Lady Gaga had it not been for their fierce utilization of new media. Music artists need to change with the times, they have to embrace technology, get their feet wet and walk or even run along the avenues of social media or they risk getting left behind, or worse, stuck into the unknown oblivion.

The music industry has not flourished with new technology; it has decreased its revenue. However challenging, artists and labels are still figuring out ways on getting creative when it comes to selling music online. Traditional music promotion – radio play, music videos, or live performances – would have to take a backseat to what is the most effective tool today: social media. Should music artists want to get the optimum exposure, they MUST make sure they have an online presence, thereby reinforcing online music distribution channels ...
... that sell music online

Case in point: Justin Bieber. The tween sensation was a boy who can sing with an Internet connection. Uploading his videos of him singing on YouTube, Justin Bieber was gaining an audience and most importantly, a fan base. His videos went viral and had millions of hits. He got noticed and ultimately, was signed by Usher’s label and the rest is history. To date, Justin Bieber is a social media phenomenon, raking in millions for selling his music via traditional CDs AND digitally over iTunes, and other music distribution portals. He has starred in his own 3D concert movie, sold merchandise under his brand, and is dating a Disney Star. Justin Bieber and his management team are social media geniuses.

For top-notch music distribution, to work even further, choose an online music distribution partner that has a reach of over 750 retailers and mobile partners across 100 countries.

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