Microsoft Builds A Building With Six Stories Simulate Wp Phone

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For further marketing the smart phone Windows Phone, Microsoft built a 60-feet-high (about 18.3 m) model of the on Windows Phone—which is equivalent to a height of sic-story building in Herald Square of the New York City on Monday. The model can simulate to operate and be able to have a live demonstration through real people, thus showing the consumers the advantages and charm of Windows Phone.

Microsoft chose the center region of Herald Square to construct a giant model of Windows Phone. The main purpose is to demonstrate and highlight the unique characteristics of Windows Phone, including music module, friend module, real-time updating module and game module. After the beginning of the campaign, these modules will open, and each module will have a corresponding live performance of simulation by people.

For example, when a demonstration moves to weather module called for “AccuWeather”, a real weather person will come out from the module and make the weather report. When the demonstration moves to the “music module”, a concert band will be performing. While demonstrating the game module, a customized ...
... version of “Zombies” will appear on the screen.

Recently, Microsoft has made the biggest upgrade in Windows Phone system. This time, the campaign in Herald Square is also in line with the complete updating of Windows Phone “Mango” kernel. The update has made a qualitative improvement in the web browser, multi-threaded applications and Twitter integration, etc., so the industry considers it as a “milestone” type of material across of Windows Phone.

Since last year, the industry has been praising Windows Phone and customer satisfaction has improved markedly. But the Microsoft’s shipments of Windows Phone have never reached its expectations. General department head of Windows Phone Andy Reese (Andy Lees) said that, the year of 2011 would be a year for the company to break the deadlock of the market and the occupancy of Windows Phone in smart phone market has shown a significant improvement.

Microsoft believes that the two major U.S. wireless carriers AT&T and T-Mobile recently will release a series of products of Windows Phone. Besides, Visa recently will release Windows Phone mobile phones manufactured by Samsung, and the latter has begun selling “mango version” of Windows Phone phones produced by HTC. Microsoft said the company will continue to increase the investment in future advertising, in order to promote partner better launching Windows Phone devices.

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