Functions Stagnate And Sales Decline Mark The 10th Anniversary Of The Birth Of Ipod

By Author: elizabeth
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On October 23rd, 2001, Apple released the iPod. It is just the 10th anniversary by yesterday. This little device can store 1,000 songs, and many critics were skeptical of Steve Jobs then.

When Steve Jobs first introduced the iPod in Apple's headquarters, he seemed to have anticipated such doubts. The conference almost failed, until the final launch of iPod.

Jobs said: “Why is the music? We love music. Do something you love has always been very good. Music is more and more important, and it is a part of everyone's life. It is the same for everyone. Music has always been there in the past, and it will still be there in the future, which is an undoubted market. It is a part of everyone's life; it is a big market in the world; it has no boundaries. "

Indeed, in the first two months after the launch of iPod, people bought 12.5 million units iPod. Sales continued to grow and the annual sales had reached 50 million units for four consecutive years. Since its launch 10 years ago, Apple has sold 320 million units iPod tatally.

In the most recent fiscal year (including last month's sales), Apple sold 42.6 ...
... million units iPod, but iPod sales are declining.

Apple turned R&D focus to new equipment, thus making only a slight upgrade of the iPod product line in recent years. In fact, in recent product updates, Apple seems to have had some confusion for the iPod, turning to change the color and adjust the price rather than major changes.

When the iPod was launched, the industry seems to have no such product. The industry was at a crossroad then: the use of flash memory MP3 player was still in the early stage and onboard storage space was limited; while the size of hard drive player with large size and large capacity was quite the same as that of CD player. Apple iPod is as large as playing cards in size, but it is equipped with a hard drive.

Apple iPod has two techniques: the first is the software and the second is the hardware. As for the software, it supports the iTunes software; as for the hardware, it has FireWire.

Apple continued to improve the iPod: lower prices, reduce size, increase the built-in storage capacity, increase compatibility via USB 2.0 (and later also replaced Firewire), and longer battery time. iPod Mini is much smaller than the iPod. Besides, color variety and low prices soon made it Apple's best-selling product.

In 2005, Apple increased Shuffle for the product line and Shuffle used flash memory, which was the first time. Shuffle has no display, thus becoming Apple's entry-level product. A year later, Apple eliminated the Mini and introduced iPod Nano, which also used flash memory and with a color display.

There is no doubt that one day the iPod we know will exit.

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