The Explosion Into An Internet Phenomenon - Suika Game

By Author: Sara
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Suika Game, also known as Watermelon Game, has become an unexpected internet phenomenon, exploding globally in a short time. Initially, it was just a simple fruit-matching game, launched in Japan in 2021. The gameplay seems very basic: players drop fruits into boxes, when two fruits of the same type touch, they will merge into a larger fruit, with the ultimate goal of creating a watermelon - "Suika" in Japanese.

What makes this game explode into an internet phenomenon is not its complexity, but its simplicity but addictiveness. Like a modern version of Tetris, Suika Game combines strategy and luck. Players have to calculate the position of the fruit drop, while being fascinated by the lovely effect when the fruits merge.

Suika Game's strong spread is fueled by TikTok, YouTube and Twitch. Famous streamers and KOLs have played this game during livestreams, creating an extremely fast viral effect. The funny and sad moments when the fruit unexpectedly rolls into the wrong place, or when the box is almost full but the player still "trying hard" to create watermelon, have become the perfect material for viral clips.

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... addition, the bright, cute graphics and funny sounds also make the game a "light entertainment dish" in the era of heavy graphic games. It is the simplicity that has helped Suika game overcome language and cultural barriers and conquer global audiences.

This explosion once again proves that, to become an internet phenomenon, a game does not necessarily need to have top-notch graphics or overly complicated gameplay. As long as it is accessible, fun, and creates community sharing, it can spread like wildfire on social networks.