Public Relations

By Author: Lilly Smith
Total Articles: 1
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I believe that research is an essential part of PR and thus, deep knowledge and successful implementation of research principles will be very useful for my future job. Public relations are based on studies, and a person who works in this sector should conduct regular researches in order to find out the latest trends and the public opinion. Basing on the received information, one may make a conclusion as to which aspects of the issue are well-developed and which ones require additional attention. Moreover, public opinion is the key point which predetermines various tendencies that prevail in the society. The one who knows the behavior of the society is able to predetermine future steps that may be taken by people.
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According to this fact, it can be said that research is the basic principle of public relations because it is the main source of information about the changes and shifts for a PR manager. Research can be examined from two points of view. The first point presents the process, ...
... and the second one gives the result. When a PR manager conducts research in order to receive certain information about the current situation, he/she uses research as a process of his/her work. In this case, the PR manager utilizes the received information to form the general picture and introduce major tendencies which exist at the present time. However, when a PR manager has a task to analyze or make a prognosis about the possible impact of certain goods or events on society, he/she uses research as a means of investigation. In this case, research is necessary to define algorithms that lead to particular outcomes. The goal of a PR manager is to present all possible variations and introduce his/her personal vision of the situation.