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5 Features Every Real Estate Web Portal Should Have

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By Author: Maulik Shah
Total Articles: 135
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Are you looking for a house? Google it. 

People are so used to the idea of the internet that they look for everything on it, whether it's searching for a website, product, real estate agent, broker, dealer, etc. The search doesn't stop here. In terms of the real estate business, the prospects even look for properties online. (In fact, NAR's statistics reveal that 95% of home buyers search online.) They don't feel like visiting 50 houses to confirm one. They rather prefer you having a real estate web portal development. A virtual space that shows them images, virtual tours, comprehensive study with ratings and reviews of the properties to create a final list or probably make a deal. 

And a SuiteCRM WordPress Plugin would be quite profitable.  Further, you can partner with a development company to help you in the customization. 


With the portal, you can easily advertise your properties and listings. Users can search for properties, book appointments, etc. Your team can focus on providing the users with the best possible properties. You will have a complete business flow process in front of you, ...
... in numbers and graphs. There's more to it. The CRM plugin will help you develop organized communication with the team and customers. You can access CRM data, provide customers with role-based access, and simplify the entire process.

And this is the right time to proceed with the development. The real estate industry's revenue is expected to be $4263.7 billion by 2025. 

So, what features should you incorporate in your real estate portal? 

Listing Comparison and Detailed Feature

After finding potential properties, customers want to compare the listings to confirm a suitable one. Make sure you include a feature that lets them compare the listings. It will also help agents to view the listings' statistics. 

Besides, a detailed listing page will further give agents an idea about places near the property, like schools, parks, grocery stores etc. Customers can view if they have all the specifications required nearby the property. You can add images and videos to provide a better description of the properties. 

Bookings and Calendar Synchronization

Let your customers book a visit or inquiry through the portal. Make sure you have a booking feature that allows customers to book directly. It will help you view all the bookings and plan your schedules accordingly. 

If you integrate the SuiteCRM WordPress plugin, you will be able to access the CRM data and sync it with your website.It will help you avoid double booking and miscommunication.

Alerts, Notifications, and Live Chats

Some customers might have shortlisted a few properties or booked a visit. You can send them notifications and reminder alerts about the same. Emails about the property sale, details of the property, or other news would be better for conversion. 

Also, ask your real estate web portal development to provide a live chat feature. It will enable your visitors to get answers to their questions. To make it more efficient and reduce the support team's work, you can integrate chatbots into messaging. It would automate customer service. 

VR Integration

What could be better than 3D property visualization? By integrating VR and 3D images, you can let your customers have a virtual tour of the property, right from their home. It will increase the chances of buying and the rating of the property. If customers know what they are buying, they will review it honestly. They might even refer you to others. 

Mortgage Calculators

It's time to free your agents of manual calculations. Automate the calculations. Let customers know the monthly payment, number of installments, and interest rate without contacting the agent. 

You can choose to go with a readily available solution. Or, you can choose to go with a solution as the WordPress CRM plugin that has a whole set of features and still allows customization. 

Bottom Line 

The feature list doesn't end here. You need to integrate marketing tools, rating and review, admin features, agents related, customer-related, and extras. A real estate web portal development company can guide you. 

For more information: https://www.crmjetty.com/real-estate-portal-development.htm

More About the Author

Mr. Maulik Shah is the founder & CEO of CRMJetty, hub of innovative customer relationship solutions, provides ready to CMS integrate portal solutions for SuiteCRM, Sugar CRM, Salesforce customer portal, and Dynamics CRM including WordPress Customer Portal. Maulik is a tech enthusiast and writes about the various aspects of ecommerce technology.

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