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Isd Global Completes Major Internal Communication Project For German Brand Dorma

By Author: Pritesh Bagwe
Total Articles: 30

By Pritesh Bagwe

Dubai based New Age brand maketing consultancy Ideas Strategy Design Global(ISD Global) has just handed over an exhaustive internal communication document for Dorma Gulf, the Germany based doors and specialised access providers. The project lasted for almost three months and involved a team of 10 people working on the content writing, researching, designing and developing the E/Digital format of the document.

'More and more corporates are recognising the need for enhancing the quality of their internal communication documents. Getting a buy in from stakeholders within the organisation is of paramount importance especially where different sets of geographical footprints are involved with varying cultures and sensitivities. The challenge was to create a presentation that was seamless, timeless and cultivated a sense of belief,belonging and acceptance among the key target community of Dorma staffers across offices spread over M East, Europe, Asia and Africa. We are glad that we delivered a high quality output to the satisfaction of all key segments within the Dorma organisation", avered Muffaddal Joher, the head of the project at ISD Global.

Internal communication across organisations have been viewed with increasing suspicion and therefore from a brand communication perspective delivering sub optimal results.The reasons are many. Right from communication styles that are non inclusive, non engaging and definitely not creative to an approach that is uni dimensional, top down and seemingly autocratic. Employees stay away from such internal brand communication with an increased sense of deja vu, not surprisingly not mentioning the lack of respect and de link that it creates with top management and corporate communication departments. Dorma recognised this Achilles Heel very well and adopted an approach that was based on feedback, empirical data and employee insight to create a far more efficacy oriented communication strategy. The fact that this document has found wide acceptance across hierarchies in different Dorma offices around the globe is testament to the fact they got it absolutely right.

"Internal brand communication needs to win its pride of place in the sun, sooner than later. A mix of 360 degree feedback, balanced score card and equally importantly the necessity to respect both brand aesthetics and visual guidelines help our task. At Ideas Strategy Design Global, any exercise at developing an internal brand communication document is given the same approach and intensity as is warranted in the case of high decibel mainstream ATL communication so that interest, intrigue and inspiration is generated that drives the call to action", shared Pravin Ahir, Creative Director at ISD Global.

Through its various in house brand marketing models viz 5C( Content, Conduit, Context leading to Customer & Commerce), CLAP( Customer Love Affair Program), UFP( Unique Feeling Proposition) and BEST( Brand Energy Stimulation Treatment), Ideas Strategy Design Global(ISD Global) helps helps brands realise their marketing,branding, advertising and customer acquisition objectives across a spectrum of global markets ranging from UAE to USA, UK/rest of Europe, Vietnam, India, Mauritius and beyond.

An immersive, innovative and inspiring engagement for brands to realise their marketing & corporate aspirations is what ISD Global brings to the table.Developing meaningful, compelling conversations with customers so that brands realise commerce at the intersection of conversation & strategy. Brand Strategy, Creative Brand communication, Brand Audit, Brand Re Engineering, Brand Launch, Brand Franchising, Brand Identity development,Brand Extensions,Mainstream Advertising, PR & Thought Leadership, Media Planning, Buying & Placement across global markets and media platforms including Television, Print, Radio, Outdoor/OOH, Online etc, Online Reputation Management, Social Media & Digital Marketing are some of the retinue of services thatĀ ISD Global offers under its pin to piano umbrella.

ISD Global's biggest strength is its worldwide team of more than 65 people allowing it to offer brand marketing services across a wide cross section of industry genres including Automobiles, FMCG, Banking & Financial Services, Real Estate, Consumer Electronics, Luxury & Lifestyle, Fashion & Jewellery, Education & Training, IT & IT services, Travel, Tourism, Hospitality, Food & Beverages, Media & Entertainment, Furniture & Interiors,Office Automation etc.

ISD Global also publishes a magazine called Brand Knew, as an extension of its competence in the branding & communication eco system. As the name indicates, the magazine provides a holistic perspective on the world of brands and branding. Its published in two versions- one a print edition and the other digital. Access to a sample version of the digital edition of Brand Knew magazine can be had from http://anax5a.pressmart.com/brandknew/index.aspx

The video accessible on this link http://www.youtube.com/watch?v=VOloy2wgWO0 will provide a sneak snapshot of the ideology behind ISD Global and an overview of the Group's credentials can be had from this link http://www.slideshare.net/isdadvertising/isd-credentials

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