ALL >> Marketing >> View Article
The 4 M’s For Your Book
Today’s authors can just write about anything under the sun – the opportunities are endless, the ideas are bountiful, and online tools like Google and Grammarly are free and easy to use (unless they want to access advanced features, they will have to sign up for premium accounts). Potential readership for every genre or niche continues to expand, and it has become easy for both aspiring and veteran writers to self-publish and market their own material – all thanks to technology.
But still, when it comes to attaining commercial and critical acclaim under the increasingly digitally connected literary atmosphere, authors will have to work harder and smarter or else they will not get their share of success and readership. So when writing or marketing their book, authors should mind their M’s:
Every author, whether new or old, should know the difference between their target market and their niche (or genre, depending on term used by authors). They are not synonymous as there is an important distinction between the two: target market is the group of readers the author serves (or aims to serve), ...
... and niche (or genre) is the service the author offers to their target market.
To have a market is to serve. When choosing what market to write for, an author should:
Determine where to find readers who are looking for what they are writing about.
Let the readers in that target market know they are offering them something brand new and that they are dedicating their work to them.
Every author ought to have something new or unique to share with their target readers or else they would just saturate the bookshelves or Amazon with boring books and ordinary stories. Authors need not to have a fancy cover – it’s the message that matters. Authors need to ponder:
What is the message or lesson they want to impart?
Do they offer a new interpretation, discovery or angle of common storylines or subjects? Do they create something new or just rehash old stuff?
What makes their book – autobiography, memoir, thriller, sci-fi, romance, children’s, young adult, spirituality, etc. – different from the rest?
What makes them think readers should or will buy their book?
Authors should mind what they offer to their readers. It is their obligation to get or help their readers understand and experience the message and not just buy the book.
Not only the Internet has made it possible for millions of people all over the world to self-publish and market their book, but it has also made the competition intense. But authors should not feel overwhelmed by the competition. By using the right tools in the right way, they can position themselves better in the marketplace.
There are different forms of media that authors could utilize to their advantage according to their expertise, time and budget. Social media, such as Facebook, Twitter and Pinterest, are free and easy to use, but to maximize their marketing potential or unlock their advertising features, they will need to sign up for a business account or pay for a premium account.
Authors should also make use of book trailers, which they could upload to YouTube or share on their social accounts. They should also consider creating their own website or blog where they can create articles on topics related to their book. They could either create their own trailer and website or else hire an expert to do it for them.
What does an author want to accomplish with their book in terms of commercial and critical aspects? It depends if media outlets like The New York Times and Time magazine feature the book in their lists of bestsellers or tops books. That seems to be an ambitious goal for most authors, but digital tools and social media provide metrics authors could track for themselves.
Maximizing the features of Facebook Insights, authors could track how many page views they get or how many people have seen their ads. With Twitter Analytics, they could track the number of times people saw their tweets and how many people have engaged with it. Whatever the author wants to measure, their desired digital tool or social media could provide them the appropriate metric.
It is amazing technology has provided authors opportunities to market their own book and measure their chance of success.
I was born in Maine and currently based in New York, where my wife hails from. I am a freelance writer and editor. Sometimes, I ghostwrite for people who want their articles or books done. I am also an author of a few self-help and practical living literature. ReadersMagnet: http://www.readersmagnet.com Online Book Marketing: http://www.readersmagnet.com/packages/
Marketing Articles1. How To Use Influencer Marketing To Boost Your Website Traffic?
Author: Jerry Perkins
2. Starbucks In China
Author: Lola Nickson
3. How To Make Money With An Online Webinar Platform
Author: Justin Taylor
4. Giving Storage Systems The Automated Advantage
Author: Kompress India
5. Kompress And The Science Of Warehousing Storage Solutions
Author: Kompress India
6. Digital Marketing Strategies: Voice Marketing
Author: Marx Mcinvale
7. 5 Compelling Benefits Of Video Marketing
Author: Online Consulting
8. Business Networking Essentials: What You Need To Know
Author: George Katsoudas
9. Grayscale Ethereum Trust Trades At November Premium - Ether Sails Past Btc's Daily Volume
Author: Vandana Mrigwani
10. Top Digital Marketing Strategies To Promote Your Mobile App
Author: Ingenious BluPrint
11. Tips For Worthwhile Digital Marketing In The Real Estate Domain
Author: Barry Elvis
12. Best Online Reputation Management Company In Dubai
Author: Eleza Beth
13. 3 Things You Must Know About Podcast Advertising
Author: Justin Taylor
14. Global Non-sterile Compounding Pharmacy Market Is Likely To Expand At A Cagr Of 2.65%
15. Choose The Best China Building Materials Sourcing Agent To Boost Your Business!
Author: Morefar Global