The Market For Used Cars Experiences Mixed Scenarios

By Author: Ewan Thorpe
Total Articles: 21
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Apart from the fact that the economic downturn is vulnerable to market ups and downs, certain changes have also been noticed. It has been observed that the used car market has faced its share of challenges with regards to its adaptability with mobile or internet marketing. The slow paced adaptability has only added to the negative impact.



The scenario



A market research has shown that every alternative car buyer looks for used vehicles over the internet. In fact the internet is considered to be one of the potential resources bridging customers with sellers. They consider it to be even powerful than television or the print media. An entrepreneur from a used car trading company found the downturn as a great opportunity to tap buyers. With banks trying to manage their inventories by liquidating the same, the market for used cars is being able to see the shine of the day.



What is happening?



On the contrary news have it that the used car market is facing challenges with the adoption of the ongoing mobile technology. ...
... The use of internet over phone has been commonplace with many but at the same time there is also a certain percentage of mobile phone users who are not comfortable using the internet over phone. What about them? A record shows that around 30% of customers looking for used cars come with the mobile traffic. Also, the conversion rate for such customers don’t remain high, say around 9-10%.



Another research shows that 80-90% of the consumers look for used cars over the internet. There are portals that majorly concentrate on consumers and there is yet another segment that focus on dealers. The reason? While consumers may not frequently indulge into a buy but dealers have the urge to look for better business results every day.



Car sales fell to a drastic level and it is one of vital factors affecting the market until today. Moreover the number of customers taking to mobile phones in order to connect with potential used car dealers is not growing either. However with respect to other industries, the market for used cars didn’t get affected as badly. You can make it out once you look out for used cars for sale in Surrey. Huge numbers of dealers are selling second hand or used vehicles and the market has not dropped as compared to others.



About the Author:: This contribution has been made by Ewan Thorpe who has written a number of articles on used cars for sale in Surrey and provides fruitful information. To know more, please visit www.wmautos.co.uk.