Missed Call Services For Various Sectors In India As A Marketing Tool

By Author: Aaditya Aggrawal
Total Articles: 22
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Missed call services in India is effective and is becoming first choice for marketing the product and services. It’s a concept where a number is provided and customers needed to give a call which will be automatically disconnected and in reply a prerecorded voice call or message is sent back to caller providing the information and acknowledgement. It is mostly benefitted in following ways; lead generation, feedback, coupon delivery, sales and support services, offline and online registrations, live event voting, number verification and many others.

A personalized missed call service provider in India like Big V Telecom a first company to be incubated by Tata Elxsi you can manage your missed call campaigns with us. Our DialnDisconnect service is a highly quantifiable missed call service that provides positive leads to the business.

The industries that are benefitted by missed call services are E-Commerce, FMCG, Banking, and Financial services, Education, Retail, Hotels and Restaurants. The following ...
... leading industry sectors in India are utilizing missed call marketing.

Advertising

Missed call alert for branding and promoting is a very promising tool. For advertising it will allow customer to call to advertising company and hung up,the return call with pre recorded audio messages will give details about shopping discounts, and similar information.

FMCG

Fast moving consumer goods companies like Amul, Britannia, Pidilite, etc needs to inform about product, innovations and happenings to customers. Missed call alert services is a tool for providing information to get feedback on new and existing products. It benefits customers without any charge and increases response rate. Thus missed call campaign benefits business by saving their running cost.

Media and Entertainment

The mostly used missed call campaign is by the media and entertainment sector. Many reality shows asking audiences to vote on the toll free number provided by them. It connects citizens all across India and worldwide with the given number.

Banking

Missed call services for banking sector have helped and encouraged every part of India. Connecting with customers all over India has been easy. Services like balance enquiry, mini-statement, updates on new schemes are done by missed call services. It helps customers by saving their time and money and for banking sector it promotes their financial schemes and helps to reach as many as citizens and thus generating leads.

NGO

Missed call campaigns used by NGOs and government for social causes are effective to get connected to citizens for awareness. ‘Call Anna’ campaign supporting anti-corruption and to reintegrate convicts with the society initiative by Pune police, for these the missed call services was provided by Big V Telecom.

Many more sectors are opting for this beneficial marketing tool. Is your company using it? Do let us know!