5 Ways Big Data Gives Your Enterprise More Scalability

By Author: Harold Vance
Total Articles: 101
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Be you in any sector at any place on the earth, data is something which you have to look after. If you are a large scale enterprise, then you might be always struggling with the massive data. You might have always felt that this data can be of so much use, but due to unorganized things and factors, you could never make a use of it.

But big data solutions can ease up to deal with this massive data and give you an opportunity to make the most out of it. If you smartly use the analytics, big data analytics can do miracles for you, and can give your enterprise a good uplift.

Following are 5 ways how you can give your business more scalability with big data:

1) It helps you know your customers in a better way
Before some years, we had a practice of issuing questionnaires and surveys in order to find out our customers and their behavior. But it was much impractical and time consuming. But with big data, it has become fuss free to know your customers. It allows you to map the DNA of your audience and knowing them better means selling your products or services to them in a way better. This also enables you to give them recommendations and show the advertisements depending on the individual's needs.

2) It lets you innovate and improve your offerings
Big data analytics can help your organization to scan the brains of your customers, meaning that you can easily get to know what they are thinking about your products or services. Rather than a traditional questionnaire, it gives you more detailed info on what they really want from you. Moreover, if the communication or analysis is real-time, then your company can immediately work on those issues. Big data doesn't allow you only to measure the behavioral information but also gives you your audience's the demographical and geographical data in different time zones.

3) It lets you analyze your competitors and stay ahead of them
With the help of big data, you can find out where your organization is standing now in the whole competition. It can help you with the strategies and statistics of your competitors. This might give you an opportunity to stay ahead of them and a powerful head start which you might be requiring since a long to uplift the profit.

4) You can personalize your website and cost model in real-time
For many years now, the companies have been applying various tests such as A/B tests or split tests to define the best website layout for their audience. But big data has brought it up to an entire new horizon by making it possible to analyze various web metrics constantly in real-time. This will aid the companies to improvise some important factors such as look, feel and the overall layout. Not only this, big data has also made it possible to give each visitor a personalized experience, which is tailored just for him/her on the basis of his/her personal needs. This way, it would be not tough to retain the potential web visitors.

5) You can easily determine the risk factor of your organization's growth
In whatever business you are, determining the risk factor is indeed essential. With a view to define the risk of a potential supplier or a customer, his/her detailed risk profile can be made and placed in a particular category, with defined individual's risk level. However, this process is not that much acceptable yet, it can save your enterprise from a huge loss. With big data, it's possible to scale the risk profile of an individual based upon his/her past and present data.

In a nutshell, big data solutions and analytics can do so much for your company and hence, by not sidelining it, you should consult a reputed big data solution provider and start making the wisest use of it.