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By Author: Aarnav
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Continuing from where it ended last time, it was highlighted that SEO will have some very important trends being followed come the New Year. A few of these which got highlighted include post click activities, keywords being made a part of headlines and that too their strategic inclusion and delivering good user experience. So far, the 3 mentioned in the previous write-up are being spoken of as the most important ones to follow. A few more have been highlighted below, which if not more, are equally important as the ones mentioned earlier.

Size will play a huge role as far as SEO is concerned this year. One reckons by now that every Online Advertising Company in India realizes that articles which are 1,200 to 1,500 words in length perform better in search. Things were different 2 or 3 years back. Back then, 200 or even 300 words was pretty long. These days, the latest trend that has been observed is that lengthier articles are getting more and more traffic. The thing about lengthier articles is that the longer ones ought to be broken with subheads, bullet points and images to make it easy for readers to go through them. ...
... The easier they find it to read the content, the more are your chances of scoring well with Google.

2016 is all about optimizing websites for mobile phones and other similar portable devices. Every top Digital Marketing Agency in India knows people like going through news on their smartphones. The idea is to ensure content is searchable there. You need to make Google understand the content within such an app. It is very important or else you will lose out on being prioritized highly. Once that stage is done with, the marketing that ought to be done on such an app has to be leveraged with SEO. This is up to you and your email marketing services provider. It is time to sit together and think it out.

The time has come to use unique images. It always pays to have unique images on one’s website. This does not imply making changes to images. This implies having unique content around them. Custom or unique photography always helps. As it happens, it pays rich dividends in the longer run. Images are more or less likely to resemble each other with some minor differences. Ultimately, what makes a couple of similar looking images different is the content that goes on them. Have you spoken this out with your Online Advertising Company in India? If not, when do you plan to do so? If yes, did your email marketing services provider come out with something out of the box?

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