Importance Of Seo (search Engine Optimization) In Web Marketing

By Author: Pallavi Patel
Total Articles: 10
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In the world of business, a general belief is, "good sales need good marketing". Manufacturing anything greatly depends on need of the general people therefore before building anything it is required to study the market thoroughly. After manufacturing, distribution becomes very important and there comes the need of marketing.
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It is not possible to reach a wide variety of individuals if marketing of the product is done manually. Also it is not feasible to identify the needs of the market by surveying manually. A platform should be there through which one can publicize their product/services so that large number of people can view them at the same time. To achieve this, internet acted as the best media, which brought online/web marketing into existence.
Quick 5 Advantages of Web Marketing:
Easiest way of distributing the information.
Information can be broadcasted to a large variety of population.
Cost effective way to market the product.
It helps in gaining large profit.
One can market the products and the services through out the globe.

Then what ...
... is the Need of Search Engine Optimization (SEO) in Web Marketing??
Hard work always yields better results and Search Engine Optimization is not an exception from this concept. SEO is the most common buzz if someone is dealing with online marketing but due to lack of proper knowledge in this area people at times fail to implement the concept. SEO is a method to get higher positions in various search engines. It is the pathway following which a website can gain a huge traffic at a very lower cost. Manual popularization of websites to a vast group is not possible, Search Engines are the means through which one can reach a large public and can popularize the website.
Check the Benefits of SEO:
70 - 80 percent of the total online visitors find products/services through search engines. Thus, SEO helps websites in gaining a huge traffic.
It is the cheapest source of online marketing.
SEO can help you earn more profit than other online commercial means.
One needs to advertise the product in order to capture viewer's attention and also to get new customer. Other online marketing means charge a large amount for advertisement of one's products/services and also they had less visibility in online market where as with SEO the case is totally different. It charges very affordable amount to the clients and very high visibility for online marketing.
Thumb Rule:
Well known search engines always rank the websites depending on the relevance of the topic according to the search criteria. So, efforts should be paid on optimizing the websites. If the websites will be optimized properly then it would be able to achieve top rankings. Curious to know what is the need to achieve top rankings??? If your website will be on the higher positions depending on the search criteria then you website will enjoy heavy traffic. However, if your website will have lower rankings then your website will receive a low traffic from the search engine users.
The easiest way to optimize the website is to hire a SEO expert from a professional SEO company who can work on the same matter. By sharing his expertise and by following different rules he will optimize the website in a proper and efficient way.
Thus, it is very important to use SEO for web marketing in order to extend the business globally and to design the websites according to the SEO web design to earn maximum benefit through the products and services.