What Are Trademark Filing And Benefits Associated To It?

By Author: Ajay Goel
Total Articles: 11
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For all those who are not aware about trademark filing lets primarily give heed to it. Trademark filing is a sign, phrase or combination of all these is uniquely held by one trader and distinguishes him from another. The trademark filing is not only restricted to the symbol, phrase or sign but also comprises products and services offered by an individual. It is one of the ways that helps a business in earning its brand name for the company and not only helps the business owner to earn an identity for the products and services but also a buyer feels content on the purchase of the product.

Now let’s focus on the benefits of trademark filing. Trademark represents several important things as in logo, name, alphabet or a phrase, packaging, design or perhaps a combination of all these. Trademark is important is because it can’t be issued to someone else. This is good from various perspectives as two similar product selling businesses cannot have same trademark which indeed benefits both and easily facilitates the buyers to differentiate between the products and the brand they wish to purchase. In absence of trademark it ...
... will be difficult for the product to identify which product they have to purchase.

Trademark filing serves various purposes and is important for different reasons as listed below:-
• It provides an identity to product and services to business owners
• It helps customers to identify with different product and services and different companies and brands
• It helps an original manufacturer’s product from infringement by others selling similar line of products
• Augments goodwill

Trademark filing is important in present intensely competitive business market scenario in order to facilitate proper functioning of business and help them grow and prosper in sans of any legal complexities. Trademark filing is important for protecting the goodwill of the brand. This is significant in building trust amid buyers so that one can easily draw the information about the product and services offered by specific brand.

From legal point of view, the company that gets the trademark filing gets a legal authority to slap the charges against those who are indulged in to fraudulent activities against company.In the intensely competitive market some manufacturers or business owners resolve to cheap tactics. These business owners make take up cheap strategies like selling fraudulent products, making use of competitor’s name or may tarnish their brand image by selling poor quality product under its brand. Here, trademark filing comes in to scene. It is a potent tool that helps the registered company to take a strong action against those who wish to bring down them and intent to tarnish their image in the market.

Trademark filing is therefore important for range of reasons discussed below. If you are planning to start a venture then it is important to get the trademark filing done to be successful in the long run and escape from legal complexities.