How To Make Your App Become Popular

By Author: Molly Mo
Total Articles: 63
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How to make the app become popular? As for the app developer, this should be the most difficult question they need to solve for their app, creat an app may be easy to finish, but make it become popular is not easy. The arena of app stores is much like the way organic search results used to be. Knowledge on app store optimization can still provide a big advantage over your competitors and it can be a very lucrative way to exploit your old fashioned SEO skills. Algorithms aren’t as advanced yet and the competitors are still discovering ways to game them.

Like in the old days of app store seo there are multiple platforms to optimize for, but luckily this time you can do it with separate app versions for each of them. The biggest ones are Apple App Store and Android Market, but Blackberry App World, Samsung Apps Store, Nokia Store, GetJar and Windows Phone Marketplace are just a couple of the alternatives.

All app stores require you to build an app according to their technical and ethical guidelines. Once your app has been added to an app store, you can start to focus on a high ranking.

Growing a huge following ...
... for your app is aso services, which mainly have done through social media recommendations, popularity lists on the app stores, and a high ranking within their search engines. In many cases they all lead to each other and you can start with any one of them.

We all know that app name, app publisher and the keywords will be very important factors that will affect the ranking of App . But the popularity ranking factors will also have some impact on the app ranking:

Installs so far
The amount of machines that have installed your app so far is logged and shown by almost all platforms. A huge amount of installs provides you a higher ranking and evokes trust for additional installs.
If the number of installs was the only factor, then the big would keep getting better and newcomers would never stand a chance. Luckily, newcomers can benefit from install trends that are also monitored and used by most app stores.

Install Growth Spikes

When you receive a lot of new installs in a short time frame you end up in both generic and categorized popularity lists. It also helps you to rank for the keywords in your app description and reviews.

Most app stores use the amounts you grow and the previous week is more important than the previous month. Because this isn’t always fair to newcomers, some stores also use the percentages you grow and the steady growth you show over time.

Current Installs, Uninstalls, Active Installs
To combat manipulation it's much smarter to look at current install base instead of the amount of people that once installed the app. App stores that are able to monitor this can see how satisfied people are with your app and how many people uninstall it.

Some experiments on app store algorithms show which platforms conclude a big drop in ranking after a big drop in installs. Only a few platforms seem to look at active installs. If a machine never requests update availability or communicates with a server they can also be seen as inactive.

Mobile business models are already great, volume is enormous, customers are loyal, and app store competition is still relatively low. This new frontier holds great opportunities for people familiar with all aspects of app store optimization service and social media.