Importance Of An Online Games Consultancy Service

By Author: Ted Sullera
Total Articles: 1
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People of all ages now play virtual world, online or mobile games. These games are now commonplace and enjoyed by entire families as a fun and engaging pastime or hobby. Playing such games can not only be rewarding but also provide a fun and educational experience for families and children as a way of providing a fun and interactive form of learning. In recent years the prevalence of online gaming has increased thanks to the popularity of mobile gaming devices such as mobile phones or tablet computers expanding the market of gamers beyond the previous core users. With the increased popularity of online gaming there has been a substantial increase in online gaming competitors and developers meaning now more than ever it’s essential to use the services of an online games consultancy or online games consultant to help with the publishing, development and marketing of online games.

Online games consultants provide assistance to games developers or publishers to allow them to better understand the online games, virtual world, mobile gaming and MMORPG markets. A good online games consultancy is able to advise across many ...
... differing areas of the digital gaming industry including marketing, distribution, publishing, game development and operations giving developers and gaming publishers the best possible chance of success within an increasingly competitive online games market. Online games consultants can also provide guidance and advice on games monetisation across subscription games, free to play, freemium etc and are able to advise on strategies to help better monetise online gaming services which is crucial to the successful operation for any online gaming company or service.

One of the most crucial areas of operating a successful online game is the publishing and distribution. An online games consultant with experience in publishing and distribution of online games will typically assist in building the global publishing and distribution network on-boarding partners and channel distribution opportunities to assist with the visibility and availability of your online gaming services. Channelling involves agreeing distribution for your online or mobile gaming services allowing your channel partners to market and promote games within their own domestic markets to build availability. With the help on an online gaming consultant, self publishing is also an available option which allows developers to self promote / self distribute their online gaming or MMORPG services however will require the services of an experienced online games consultant and ample marketing budget to run dedicated user acquisition campaigns to directly acquire their own users.

Virtual world / MMORPG and online gaming freelance marketing consultants are able to build a bespoke global marketing strategy and user acquisition plan which will help to acquire users to any online gaming service. Typical forms of games or mobile gaming advertising will include SEO, PPC, SEM, Mobile Network or other forms of digital online marketing designed to acquire profitable users for an online gaming service. An online games consultant will also be able to advise on growth hacking which is a term used for the aggressive and specialised optimisation of digital marketing channels that can generate great results for any online games marketing campaign.

Ed Relf is the author of this article on MMORPG Freelance Consultancy.
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