Search Engine Optimization Is An Integral Part Of Search Engine Marketing

By Author: Sunil Punjabi
Total Articles: 2565
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The dividing line between the descriptions 'search engine marketing' and 'search engine optimization' is not sharp and clear cut. The latter is in fact a form of the former and the former cannot exist without the latter. The two expressions are like conjoined twins who are different and same at the same time.

search engine marketing, commonly known as SEM, is the marketing of web sites to get them a sought-after place in the results that search engines spew forth in answer to every customer query. Different online and offline marketing tactics are used to grab this right place in the search engine results, known as search engine ranking. The more common of these online search engine marketing methods are search engine optimization of the site, blogging, article writing, pay per click advertising, and paid inclusion.

While each of these search engine marketing methods is different in its own way, search engine optimization is common to all the methods. The first SEM technique, search engine optimization of the site, requires that the site be sculpted as much as possible ...
... to make it acceptable to the search engines. Having the right keyword throughout the site in the required density, and having back links are the requirements for optimizing the site. Right keywords and links attract search engines like magnet.

Next search engine marketing technique is blogging. A blog is a sort of a journal or diary that the writer can steadily update and so far as the contents of the blog are good, readers will again and again come back for more on the topic. However, even for these blogs to get noticed, they must be search engine optimized with the right keywords. As such, though blogging is a different mode of expression, it will serve the purpose of search engine marketing better, if it is optimized to suit the proclivities of search engines.

Article writing is also a very effective technique for search engine marketing as skilled writers can spin words and drive home a point or describe a product. However, because of the method of working of search engines, even the best article will go unnoticed if the search engines do not pick them up. This means that once again, search engine optimization is necessary for even a good article to do its job of search engine marketing.

Pay per click advertising, and paid inclusion, are slightly different from the other methods. Still pay per click will also work as a search engine marketing technique only if the ad is phrased using the correct keywords. The keyword should be good enough for convincing the search engine that it is related to the search query that has been made. In short, optimization with the right keyword is the essence of most forms of search engine marketing.

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