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According to a new report, stress could make our financial troubles even worse. This suggests that stress exaggerates the reflection effect; while exposed to stress volunteers were more conservative when choosing between potentially positive outcomes and were riskier when choosing between gambles that could result in a loss. These findings indicate that in financial decision business making, where rational and deliberative thinking is essential, a stressful environment might hamper our ability to make decisions.
A single individual might also hold contradictory business beliefs that form a complex attitude to a behaviour. Let's examine the example of a young rock star. He holds moderately to the belief that smoking is bad for his health. But he holds very strongly to the belief that smoking is great for his image. He rates his health as only a moderately desirable outcome. He rates his image as a very desirable outcome. So, whilst the young man cares moderately about his health, he cares more about his image, and so he smokes.
Our Business ...
... ability to measure these internal constructs is critical to our capacity to change them. To do so, we must be able to determine the strength of an individual's beliefs, and the desirability of the outcomes associated with each belief. We can then determine what attitudes are leading to the behaviour currently being exhibited by our staff. Measuring the beliefs and attitudes of individuals is a three part process.
Establishing the degree to which individuals believe in the advantageous and disadvantageous outcomes of certain behaviours, as well as the desirability of those outcomes provides a platform of understanding. It explains how the personal beliefs and attitudes of your staff are likely to affect their behaviour towards customers. For more details http://www.dynastyresources.net
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