Haute Horlogerie Girard-perregaux Wishes To Express Its Appreciation

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Sunday May 20, BMW ORACLE Racing abandoned the challenge for the 32nd America's Cup, after a long series of races. As a member of a team, the Manufacture of Haute Horlogerie Girard-Perregaux wishes to express its appreciation for the team. Through this experience, the "House" is strengthening its links with the world of high-end, competitive sailing.

Girard-Perregaux is proud to have participated in the extraordinary competition from late 2004. As your President, Luigi Macaluso, stresses: "This was a very important challenge that we allowed ourselves a measure of international prestige. It was the first time Girard-Perregaux participated in the field of high profile global sports sponsorship therefore opted for an event that reflects our values and our vision of ourselves as superior, passion and investment in research and development. "

The Girard-Perregaux project to test their technical knowledge and skills of its research and development department to design collections for sport "BMW ORACLE Racing, with features tailored to the races. For example, flying with a Laureate Regatta Tourbillon chronograph includes ...
... a section devoted entirely to the countdown of ten minutes before the start of the period of the races. Through their partnership, Girard-Perregaux has been evolving in a universe that applies the latest technology and gaining inspiration from this stimulating environment for innovative materials for practical use.

These 3 years in which key for the visibility and image of Girard-Perregaux brand. The Louis Vuitton Cup, in fact, allowed to "manufacture" to experiment with new marketing alleys, sophisticated and relevant to the prestige segment, and increase the visibility and profile of the brand.

As Mr Macaluso stresses: "The media information, and our media campaign spread by CNN International in 2007, reinforced the perception of Girard-Perregaux as dynamic and innovation-friendly brand. We have also reaffirmed our position as sophisticated designer watches with complex movements. "

Luigi Macaluso concludes: "Our enthusiasm remains intact. Girard-Perregaux is continuing its involvement in sailing with the prestigious Bol d'Or Mirabaud 2007 - the largest sailing competition in a lake in Europe - during the month of June on Lake Leman. Regarding the Challenge of the America's Cup, we are actively and carefully considering future projects. "

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