Tag Heuer Celebrate The 40th Anniversary Of The Legendary Steve Mcqueen Monaco

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The dazzling stand - winner of a Silver Award this year for exhibitors of the Exhibition Design Magazine Award and a special mention in the March issue of Wallpaper * - was dressed in the colors of the iconic watch and legends, including McQueen commissioned portraits by the famous German painter J?rg D?ring.

Highlights of glamorous celebrities packed celebration included a live video link with World Champion of F1 Lewis Hamilton, in Australia for the Grand Prix of the season opening. Sporting his "lucky" Monaco, TAG Heuer ambassador discussed his goals for the 2009 season, which includes a second world champion title and a new victory in the Grand Prix of Monaco. He also spoke at length of his film course with Steve McQueen Steve McQueen and Lewis Hamilton: The Duel (Part 1), a real battle between Lewis Hamilton and Steve McQueen on the legendary Le Mans track.

"It was so strange because, of course, Steve was not there, but his spirit was so present," said Hamilton. "The best part for me was the challenge of rising to the occasion and throwing myself completely in the imagination of this duel."

The guests ...
... were treated to a sneak preview of supercharged special effects of the film - but only the first half!

The winner - Lewis Hamilton virtuoso Steve McQueen or the legend - will not be revealed later. Meanwhile, the public is able to guess who won an online competition on tagheuer.com. Each winner will receive a shot Monaco Gulf Limited Edition.

The other star of the show was MONACO Twenty-Four Concept Chronograph, the latest innovative concept based on the legendary Monaco shows. The high-tech prototype brings the iconic blue and orange Gulf Oil - the same colors TAG Heuer Ambassador Steve McQueen wore in his 1970 film classic Le Mans. Special polymer arms can absorb up to 24,000 G shock to suspend the movement of the clock inside the housing, which means that the Twenty-Four MONACO ConceptChronograph may fall from a height of 20 meters and does not suffer any damage - from a height of only 1 meter for a classic show. Called ADA - Advanced Dynamic Absorbers - this technological innovation represents a significant leap forward in watchmaking.

"Protected by the ADA, said the CEO of TAG Heuer and President Jean-Christophe Babin," This small wonder will beat in 1 / 10 second accuracy in all conditions - even on Lewis Hamilton to the wrist while driving 300 kilometers per hour. "

The avant-garde aesthetics and technology of this new icon of Monaco pleased privileged guests, as well as the innovative film commemorating his illustrious past and present, and the magnificent, award-winning TAG Heuer Booth in which he was unveiled.
Together, the stand, the cinema and watch gave an overview of where the myth forcing Monaco is headed next.

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