Email Marketing Vs. Social Media

By Author: Mike Smith
Total Articles: 102
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Today, along with emails and chats, several other online communication modes have evolved along with social networking sites. The emergence of the social media has opened multiple avenues where people can reach out to their target audience and interact with them. The huge popularity of social media gives evidence of the acceptance of social networking all across the Internet. According to surveys, social networking has now become the latest and one of the most popular online activities.

Online marketers providing search engine marketing services have started using the popularity social networking to their aid. They are using the social media as a powerful and potential tool for online marketing. In order to have the desired impact on their business, these marketers are using the social networking sites to promote their products and services and providing back links to their websites. This is helping them in getting better exposure and traffic as compared to traditional modes of marketing. Studies reveal that the participation of online users in social networking activities is 67% as against the email users that is 65%. ...
... Studies also show that the growth rate of social networking activities such as blogging is twice as compared to other Internet verticals such as emails, portals, and searches. Marketers are finding this as an effective marketing tool as against email marketing which is often considered as spam and left unread or deleted.

The reason behind the success of social media marketing is their mode of approach. Unlike email marketing which is targeted to a specific client or a list of clients, the messages posted in social media sites are open to the entire world. This gives them an edge over email marketing. However, there is also a flipside to this. Although social networking sites can track the number of visitors reading the message, it is not possible for them to understand how many of those visitors have actually converted to leads or sales.

Email marketing has an advantage in such scenarios. Since email marketing services are directed towards a specific target audience, they stand a better chance of conversions. Another advantage which email marketing has over social media is the heavy traffic. Social networking sites are overloaded with blogs, images, videos, messages, etc. and are always overcrowded. This makes it difficult for the users to reach where they want to. Email marketing services, on the contrary, provide an easy and smooth means of communication where you do not need to struggle to reach to the message but the message reaches your inbox without any extra effort.

Both social media and email marketing have their own advantages and disadvantages and marketers must combine both to make the most.

About the Author:

Convonix is a Search Engine Optimization Firm has helped websites help make the maximum from their online properties. Convonix Inc provides customized Search Engine Marketing services including Search Engine Optimization, Pay Per Click Campaign Management, and Social Media Optimization.