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Can A Model Use Seo To Her Advantage?

SEO (Search Engine Optimization) is used by many web site owners to increase traffic, awareness, and revenue for their ecommerce sites. We can all agree that SEO is beneficial to many kinds of sites, but what about aspiring models and celebrities? How can their careers benefit from SEO?
If your goal is getting to the top, just having a portfolio is not enough. Getting ahead means getting maximum exposure and utilizing all your resources. Luckily, thanks to the internet, there are many forums where you can network and get yourself noticed.
Creating an online portfolio can be a great way to showcase your resume and photos instantaneously to booking agents. Make sure to add keywords in the alt tags of your photos and videos. For example, if you are a lingerie model that happens to be Hispanic, you can add Hispanic lingerie model to the alt tag and when someone does a query for that phrase your picture can show up on the Google's image search. Usually when you optimize the title of a web site, you don't use the name of the business but just list the products and services. In this case, I would disagree; your name should ...
... be included in the title for example: Hispanic Lingerie Model, Melissa Gonzalez (I'm using my name as an example). Include your name in the Meta tags as well. For keywords, list the kind of acting or modeling you specialize in. Also, take Universal Search into consideration. Users are looking for all kinds of content and you want to be visible with images, photos or even blogs about yourself.
Keep your site up to date. You can make short documentary style videos at photo shoots and at different casting calls. This can help the visitors going on your site become more acquainted with who you are and potential casting agents can get a better idea of what you can offer. Create a blog or vlog and link it to your site, this will add continuous fresh content and Backlinks which are also important for visibility in the search engines. Blogs and Vlogs are great because your fans can leave comments and help you build a following. A booking agent can take notice of the interaction you have with your fans and followers making you more credible as a working model.
Another idea is to create a personal logo. A personal logo adds a professional touch and begins to brand you in the eyes of a casting agent and the public. A logo gives you another opportunity to add another alt tag on your site which can pop up when someone searches for your name.
Lastly, and the most obvious is to join many different social network sites. Go beyond just MySpace; research social media networks and join groups related to your profession and get involved. Dedicate at least two hours a day to becoming familiar and visible on these sites. You never know who can also be on one of these sites and will have access to your profile. The more personal profiles you have available on the web, the more exposure you'll receive. The social sites can also be a good place to share your site, blog, pictures, and videos and can generate back links to your site.
Following these suggestions can be instrumental in opening doors for your career. The more exposure your website receives reflects directly on you. The more content on the web about you, the more you are likely to be discovered.
I hope this article was informative, please feel free to comment and add comments and tips.
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