The App Beats The Browser – Time To Get Yours Now

By Author: Jennifer Lewis
Total Articles: 304
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The battle of mobile arena was fought valiantly by the army of browsers. Unfortunately for them, they were massively outgunned and outnumbered by the app force and in the end had to relinquish the control of user attention that they had long possessed. The end was already in sight when it was reported that users spend 1.8 times more time using apps to access the internet than the browsers. However, the new report from the app analytics firm Flurry is the last nail in the coffin of our beloved windows to the world – the browsers.

As per the report, American users spend only 20 percent of the average one hundred and fifty eight minutes they spend looking at the screens of their smartphones and tablets using a browser. A whopping 80 percent time (two hours and seven minutes) everyday is spent using the various apps installed on the device. Flurry also says that people are now using more apps than ever. They launched an average 7.9 applications per day in the last part of 2012 versus 7.5 per day in 2011. In 2010, the figure was 7.2. Consumers are continuing to try new apps as well, with long-term users adding new apps ...
... regularly to their existing stack.

Add to this information the fact that mobile devices are fast replacing the PC as the preferred medium of accessing information, and two important conclusions can be drawn from this – Firstly, web browsing through conventional method of a browser is dying. Secondly, and more importantly, you as an enterprise have a two hour and seven minute window every day in the life of an average smart device wielding American where your brand can connect with him / her. That is a seven hundred and seventy two hour advertisement spot a year right there.

These figures reiterate the need of enterprises to invest in an app. It is the simplest and most intimate way of making your business a part of your (potential) customer’s life. Mobile devices are carried everywhere, and are a very intimate and important gadget in it the owner’s life. Getting space in there is like being invited to the customer’s living room.

Businesses can reap many benefits by having an app. Mobile applications help them connect to the users better. They also allow important analytics data to be collected, which can be used for targeted promotions and campaigns. Further, by using geo location services, you can guide the user to the nearest store, so that he / she does not end up in a competing store. You also make the user’s life easier by providing intuitive functionality at his / her fingertips.

However, it should be kept in mind that while a good app can result in many benefits, a poorly designed or dysfunctional application can negatively impact user opinion about your business too. Therefore, it is important to get it right the first time. To do that, it is important to find the right partner for your M-journey.

Their are several companies that help enterprises leverage the power of mobile applications to enhance their brand image, increase revenue, and improve global presence. Whether you are looking for app development services for iOS, Android, Windows Mobile, BlackBerry or any other platform, we have expertise in delivering single and cross-platform OS solutions.

The author holds a content writer position with a leading enterprise app development companies. It is also one of the best mobile application development companies Dallas. It offers mobile application development companies Noida to meet customized demands of clients.