5 Ways To Find The Best Long Tail Keywords

By Author: sarfraz Ali
Total Articles: 3
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For an average small business, ranking well on competitive keywords is only necessary! That’s exactly when ‘specific’ keywords come to play. And believe if you must: they make a huge difference!For those who still have not put to use ‘long tail keywords’, here is an example: if you are a company selling bikes, your website will drive more traffic if you use ‘carbon frame road bike’, than just ‘road bike’. Does it make sense?

To identify the best long tail keywords, we have a few suggestions:

Google suggest

This is indeed a great source, and very simple to use: type your primary keyword into the Google search box and let it suggest a few variations. These are typically phrases people actually search for. Trust us: this would lead you to a whole new world of surprising combinations.

Google related searches

Works on the same principle as Google suggest; the only difference being that this one shows related searches at the bottom of the search engine result page.

Keyword research tools

To use a keyword tool only to research keywords is like going to a beach and ...
... not swimming! Don’t miss out on the tons of long tail keywords these tools have to talk about. Besides the Google Keyword Tool, try these:
 WordStream Keyword Tool
 Google Trends
 Social Media Tools like YouTube’s Keyword Tool and Twitter Search

Dig into your analytics

When you do peep in here, you will get to know the exact key phrases that led visitors to your website. Doing so, you will find a number of long tail keywords that have already been driving traffic. Put these to use.

Dig into your search query reports

If you have a PPC campaign in AdWords running, don’t forget to bring to use your search query results. These basically show search queries that compel people to click on your ads and not on your organic search results. Added bonus: you have a more comprehensive access to data over here than you do with Google analytics.

With these few tips in hand, you will be able to find the best long tail keywords, which will help you drive home a lot of money!

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