Creating Video Content That Is Really Effective

By Author: Dave Carter
Total Articles: 55
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One of the most effective advertising media is video. What makes it different and more effective when compared to radio is it is an active activity, wherein the viewer is more engaged since his visual sense is involved. With radio, an advertisement may not be as effective since the listener may be preoccupied with something else while listening to an ad being aired. The passive nature of this activity is what makes radio advertising a less effective option in terms of spreading the word out about a certain product, service or advocacy.

Today, more than ever, video advertising has become arguably the most viable advertising medium. With the proliferation of portable and therefore ubiquitous devices like netbooks, tablets, and smartphones, advertising via video content is, without a doubt, the best option for businesses to promote their products and services. Practically all mobile devices can play video, and moving images can be more engaging compared to just pictures and text. It then makes a lot of practical sense to advertise using video content.

If you’re planning to make video content for a ...
... product your company’s selling or you’re just introducing to your target audience, it is important that the video content you or your advertising agency will make is viewable on all platforms and devices. A video that cannot be played on certain media players may turn off a potential customer. Failing to watch an otherwise engaging video may spell the difference between a product being bought or neglected.

When creating a video for something you’re promoting, the person watching it has to get hooked the moment the first images roll out. With many of today’s potential customers doing multiple tasks at the same time, failing to get their attention within the first few seconds can mean a potential sale lost. It is then very crucial that the video ad you’ll prepare gets the viewer’s attention right at the get-go.

The second challenge in creating effective video content is sustaining the viewer’s attention. So you’ve grabbed the viewer’s attention for a few seconds; the next hurdle now would be how to make sure they keep watching all the way till the end of the video. The goal is for the viewer to get the entire message of your ad so nothing is taken out of context. There’s no point getting their attention in the first few seconds of your ad if they won’t know get to view its highlights, especially those that showcase your product’s best features.

Another important element your video should have is a call-to-action message. No matter how engaging and creative your video is, it won’t matter much if there’s nothing there that encourages the viewer to take that all-important step of purchasing the product. Of course, with today’s discriminating customers, your call-to-action message has to be very subtle so they won’t get turned off. If it’s possible, the message should not have that commercial feel to it. There are many creative ways by which you can encourage people to try your product without sounding overly persuasive.

Create great video content and get more exposure and positive raves from your target audience (visit AudienceTV and get video-based advertising solutions that really work).