What Is Seo And How It Work?

By Author: melvine D
Total Articles: 5
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Seo is a technique which increases the visibility of websites on the SE's. It makes the website crawlable and easily accessible by the SE bots. It improves the site structure and other elements like the loading time of the site in order to increase the user friendliness as well as SE friendliness of the website. Seo is both an art as well as science. It generates traffic to a website organically (i.e. without opting for ads and paying money to the SE's).
Seo is also a term used to define persons who practice this technique. There are known as SE optimizers. The field of Seo is directly related to the SE's. This covers how SE's deliver the search results, how a user finds information with the help of search engines, what does a user types in the query box, how does a SE crawls the web, indexes and displays the result to the end user etc. The main function of a SE optimizer is to make a website rank on the first page of Google for some keywords related to the industry (niche) of the website.
Short History of Seo (Seo Timeline)
1989- Cern became the largest internet node in Europe.
1990- Creation of Archie ...
... by Alan Emtage (The world's first SE)
1994- Tim Berners Lee founded World Wide Web Consortium
1995- Launch of Alta Vista
- Launch of Yahoo
1997- Ask Jeeves launched as a natural language search engine
1998- Launch of Google
- Launch of goto (later renamed overture)
Responsibilities of a SE Optimizer
A search engine optimizer is responsible for understanding how the SE works and delivers results. He/she should plan out a strategy to rank web pages on the major SE's by applying techniques which are suggested by the SE (also known as white hat Seo techniques).Major responsibilities of a Seo are as follows:-
1- To make changes on the title and description tag according to the web page content.
2- To increase the crawlability of a website.
3- To submit the website in major search engines of this world.
4- To plan out a strategy for better SE visibility.
5- To choose keywords using various tools.
6- To increase linkability of the website.
7- To remain updated about the ongoing changes in the search algorithms.
8- To increase the popularity of the website by social media integration and link building.
9- To provide users with the most relevant content w.r.t the targeted keywords (Every seo must think about this).
10- Creating 301 redirects (if necessary).
11- Making changes in the robots.txt file (if necessary)
12- Competitor Analysis.
13- Making changes in the content keeping in mind the user as well as the SE.

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