4 Great Tips To Launch A Content Marketing Strategy To Boost Seo In Atlanta

By Author: wsipower fulweb
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Most businesses utilizing the latest SEO techniques have heard about Panda, Google’s constantly updating algorithm changes which aim to penalize content-thin and over-optimized sites. Now more than ever, businesses need a great content marketing plan to enhance their SEO efforts. To rise in the SERPs, all businesses should produce great content that will be enjoyed by customers, shared, liked, +1’d and re-tweeted repeatedly.
What is content marketing? Here’s a great quote from Content Marketing Institute.
“Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience…Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.”
Here are 4 great ideas businesses can use to launch their content marketing plan for 2013:
Start ...
... with keyword research
Keyword research and effective use of keywords are two essentials of a successful content marketing strategy. Keywords help businesses rise in the SERPs but Panda could penalize their overuse. Read all about keywords in this SEO blog on keywords.
Create valuable content via a business blog
Business owners should know what their customers want. Give customers a blog that is of value to them…something they would want to share with friends. Here are some tips on creating content customers will find valuable:
• Case study
Write about the services or products provided by your business that truly impressed a customer. Include before and after scenarios using photos, statistics, etc. Get quotes from happy customers and highlight them in a blog.
• Offer Tutorials or DIY tips
Write informative blogs that help customers help themselves. Give them tips and strategies that show why your business is an industry leader. This strategy will promote a level of trust in a business that will lead to conversions later.
• Q&A
Engage customers by writing about FAQ your business receives. Answer those questions and convey an image of expertise to potential customers. Promoting a sense of trust in your business is the goal with this strategy.
Add video content
Google indexes video content, so every business should add video to their content marketing strategy to boost SEO. Great video ideas to engage customers include an industry related tutorial or lesson, case study or video highlighting your business and its employees. Here are more tips on video content in this Add Video to Help SEO blog.
Create infographics, charts and graphs
People love visual content and nothing is more visually appealing than statistics displayed as charts and graphs. Industry related infographics are also great tools to use to draw in new followers and entice sharing. Businesses can get great exposure by utilizing these great visual tools.
Diversify content this year by adding blogs with keywords, videos, infographics, and charts and graphs to draw in customers and help SEO in Atlanta. For more information on how businesses can benefit from these and other SEO strategies, Contact Us for expert advice.

Source: http://www.wsipowerfulwebresults.com/4-great-tips-to-launch-a-content-marketing-strategy-to-boost-seo-in-atlanta/