An Email Marketing Solution That Keeps You A Step Ahead Of Competitors

By Author: Michael Findlater
Total Articles: 2
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You can integrate a bulk email marketing solution to your own domain for better branding either through the standard SMTP interface or API. A sophisticated email marketing solution will provide you with email analysis tools that can be used to measure clicks, opens, delivery rates, etc.

You need an email marketing solution that keeps you a step ahead of the competitors. You can assume that most of them may be in email marketing of some kind, so you need to get a marketing solution that enables you sprint ahead of others.

For bulk email marketing, the first thing you need to do is to subscribe to a mail relay service. It simply means that your emails won’t use your own SMTP server. Instead, all your emails will be directed through a separate infrastructure that will be inherently designed to support the safe delivery of email.

Features of a sophisticated email marketing solution may be like –

* Send emails to a huge group of recipients.
* Segregate recipients to send emails with separate content to them.
* Upload an attachment to be sent with your email.
* Incorporate graphics ...
... with email content.
* Get the statistics of email delivery.
* Real time insight into what is happening with your email.
* Get the bounced email addresses to remove from your list.
* Send thousands of personalized emails with API calls.

It is always better to use a service that can be easily integrated with your own system. You will be allowed to use standard SMTP interface for integration. Your programmers may begin work with just basic variables like Host, Port, Username and Password. If you want tighter integration and maximum email efficiency, you may use API.

Else, you can use their full-featured email marketing platform. You will be provided with insightful email analysis tools that can be used to measure delivery rates, clicks, opens, bounces, unsubscribes, complaints, etc. You can watch your mail being delivered to customers in real time. You are even allowed to create custom channels, campaigns or sub accounts to segregate and track emails sent to various consumer segments.

Usually, entire email marketing platform will be available to you at no additional cost. As for the pricing, it may drop as low as below a dollar per thousand mails. Prices may start at a bit higher but as you build your sending reputation, the prices will drop. If you are keen on bulk email marketing, the entire package will be very cost effective for you.

White label functionality can be used for customizing all the links, headers and DNS settings for your mail for branding purposes. You may also request for a private IP. Delivery features in a top-of-the-line account may include Content Analysis, SPF, DKIM, Reputation Scoring and a detailed breakdown of suggestions for improving your delivery.

The system will work like a pre-paid mobile phone. You register your account, deposit credit in it and send emails against it. When you get low, you can top up your account. They will provide you with an opportunity to try, so you can test on your own before subscribing.

Their team will always be there to back the subscribers. They will be quick on answering the subscribers’ calls and mails, helping them out of any problem. They will be willing to walk you through the system, so using it will become a cakewalk for you.

Author of this article is associated with Elastic Email that provides you with a robust software system to send email to your customers in bulk.