Useful Tips About Successfully Collecting Relevant Information From Sales And Distribution Channel

By Author: Rakes Kumar
Total Articles: 33
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While Information technology is maturing to its epitome, majority of the manufacturing companies still struggle to draw many benefits from IT beyond their production & warehouse facilities. There are many reasons that are discussed and identified during the boardroom meetings but very few are concluded to be a significant reason that has resulted into very low penetration and success of IT in the entire gamut of business. Sales & Distribution, despite being the core business function for every manufacturer has been one of the main grey areas where information technology faces very tough terms when it comes to acceptance and adaptability of the system and processes. Moving ahead, we are going to highlight some simple tips that can help in executing plans meant to collect relevant information from the sales & distribution channel.
• Start with simple processes and systems for the sales & distribution channel
• Empower your sales force [feet on street] with On the Go Mobility solutions
• Introduce attractive schemes & deals for your distributors based on their periodic purchase and sales ...
... and circulate it through the proper IT System
• Introduce daily performance based incentive & loyalty programs for the sales force
• Reward your channel partners through reward points for regularly using IT system
• Increase credit period to distributors who properly use the IT system
• Build a strong communication channel to increase awareness about the benefits of using IT System throughout the sales & distribution channel
• Introduce proper training for the entire channel and allow time for system adoption
• Monitor & Review the progress regularly and take necessary corrective actions
Having figured out the action points to get started with information collection from the sales and distribution channel down the curve, the golden question is how to do these things and from where to start. In order to do this, you should start with a top overview of your current processes and tools at hand. Better share your current standing and key challenges with some experts or consult a company already having expertise in driving similar solutions. You can also look out for companies having out of the box solutions matching your needs or companies who have already implemented sales and distribution management solution for another company in the same or similar industry.
Rakesh Kumar is an After-sales Service Process Optimization Expert and associated with Zed-Axis Technologies Pvt. Ltd & Zed-Service? - A 360 Degree sales and distribution management software - one of the flagship products of Zed-Axis Technologies Pvt. Ltd. For any query/feedback on sales management software. Please visit www.service-management-software.net now!