By Chasing The Head, Are You Losing Out On The Tail?

By Author: Shailendra Singh
Total Articles: 187
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How have you welcomed this New Year 2013 in your professional life? I as a business person have started this year by creating certain goals and objectives that I need to accomplish by the end of this year by hook or by crook. Sometime back I had opened a company of selling online products on almost every sector such as health care products, beauty products, dresses and accessories and many other daily necessities products. Even after selling all the products of branded company, my site was not getting good response. It was not able to attract large number of traffic. With each passing day, the rating of my site was getting lowest ranking that was creating trouble for me to survive in the corporate world.

What many companies don’t distinguish is that Google Analytics can significantly assist them in attaining the required goals and I found that I was running that type of company. The first step that I am determined to accomplish this year is to contact world- class web designing company that handles works such as SEO services, PPC services, Mobile development, managing and running and running advertising ...
... campaigns, Banner advertising, Strategic link popularity, social media optimization services, interacting marketing services and many other services related to software.

The first thing I asked myself was to pinpoint the weaknesses of my organization. I thought that it would be a better way of having better analysis. I thought that it would not only help me to identify a lot of things about my company but also it would work better on finding out the ways to pull Google Analytics that will give the answers of the unanswered and flopped questions.

For this you need to have better service provider that will do the ‘Analysis’ with having some goals in their criteria to make your company successful. To bring into being, the most essential question is, what are the goals of your organization? Where was, is and will be the company spending their resources and money? Whether in SEO or in PPC; or something else? Is your site equipped with E-commerce transactions? Or is it mostly engrossed on lead procurement?

Your service provider must take care that 80 percent of your traffic should come through PPC, after that only you should jump over to focus on better ways of examining your PPC data by taking facilities such as SEO services and creating institution reports that swiftly give you the most beneficial data.

Create few informative reports that will give you most out of the data—data that you can practice and combine to form an actionable strategy leading to increased ROI.

Shailendra Singh is an SEO and Web Analyst at JumpHigher Global – a full service SEO Agency In Delhi, India. He specializes in SEO services and PPC services.