Impact Of Website’s Structure On Its Seo

By Author: Nyima Galestain
Total Articles: 82
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A website structure is comprised of various elements. Structure of a website plays a competent role in enhancing the overall SEO authority of a website. There are numerous ways in which the overall architecture of a website can influence its SEO. Here are some tips that will enable you to make your website more search-engine friendly by paying attention to following elements:

• Site Navigation: Make use of search engine friendly navigation technique. In simple words your navigation should be easy to be crawled by search engine spiders. It is recommended to steer clear of navigation structure developed using Flash or JavaScript. These may make your website navigation look more flashy or impressive but from search engine point of view these technologies pose as hurdle. You must use XHTML and CSS based navigation schemes for your website along by making use of proper keywords in their ALT tags.

Don’t forget to pay attention to the depth of your website. Depth implies the number of clicks required to access the web-pages of your website from the home page. Shallow navigation will improve the usability and minimize ...
... the bounce rate of your website. It will also improve the average time of your website.

• Internal Linking: With effective internal linking you can reduce the depth of your website thereby increasing the SEO performance of your website. In SEO, links are categorized into following categories:

o External Back-links: Links that come from other sites and point towards your website.
o Internal Back-links: These are comprised of links within internal pages of a website.

Following are the benefits of internal linking:

o Decrease in depth of your websites which will facilitate search engine spiders to use their crawl budget more efficiently.
o It offers you the opportunity to use keyword-rich anchor text throughout the website.
o Improve the user experience of your website by placing some additional informative material that will catch user attention and interest. It will enable better conversion rate.

• Structure of URL: Try to setup SEO friendly URL for your website based on the technology used by your website be it HTML or any other CMS like Wordpress, Magento, Joomla or any other CMS. You can integrate your targeted keywords into URL of your web-pages. In HTML based websites instead of writing too generic file name, you are advised to take your time in labeling required files with keyword rich descriptive name. For CMS websites you can customize the settings of your CMS to make it more appealing along by making use of targeted keywords in the URL of web-pages.

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