Importance Of Domain Name In Seo Results

By Author: Vijay Sharma
Total Articles: 28
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Having an online presence is very important these days and even the smallest of firms is usually involved in some kind of digital project. This means it is increasingly important to get away from the crowd when it comes to the internet marketing. You must think about how you can boost your digital reach even before you've even come up with a name for your firm.

One way of doing this is by naming your company after your website and not the other way around. This is easier said than done.

Firstly, you need to do a deep thinking over possible search terms which people might enter when looking for the kind of service your business can offer to them. Then use something like the Google Keyword Tool to get an idea of how many people are searching for these phrases. This is not a rocket science, but it will give you a feel of the kind of interest there is in that particular area.

If you find all your terms are giving low values on search results, don't worry. Have a look at the volumes for the related terms suggested by Google or repeat the process with a new set of phrases after you have researched again. Once ...
... you've settled on a term which has a high volume of searches and would make an impressive business name the next step is to register a domain.

You may face a bit of disappointment here - given the sheer number of websites coming out each day, it is increasingly tougher by day to get that perfect domain name. But don't be disheartened - most domain name providers provide a number of extensions so your chosen name may be available as a dot net and not as dot com.

You will also get suggestions and names similar to the one you've entered and you might consider taking one of those. You may decide to go back to the Google Keywords Tool again to see how the suggestions fare in terms of search queries and spending some time refining your options will do no harm at all.

So you've registered a domain name, now what? Well, you can give your business the same name.

Why?

Two reasons – Your website will reflect your brand exactly, but of course you can achieve that by naming your website after your company. The second is that you have started down the road of search engine optimization before even your website is designed. It is easier to rank in Google if your domain name appears similar to the keywords you are targeting and you can expect to get good amount of traffic when your SEO efforts start to pay off.

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