Why Your Business Should Have A Mobile Presence

By Author: avax seo
Total Articles: 18
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We all know that today’s society is on the go. More and more, people are using their mobile devices to get instant information on virtually everything…the questions is, are you in the position to provide it? Is your business ready for today’s mobile society? Do you have a mobile marketing strategy in place? Do you have a mobile-friendly site? If you answered no to any of these questions,here are some interesting statistics for you:

How many mobile users are there?

1.There are 7 billion people on Earth. 5.1 billion own a cell phone. 4.2 billion own a toothbrush. (Mobile Marketing Association Asia, 2011)

2.ABIResearch estimates that 1.2 billion smartphones will enter the market over the next 5 years.

What could a mobile presence do for your business?

3.IBM estimates mobile sales to reach 20% of online sales this year.

4.9 out of 10 mobile searches lead to action, over half leading to purchase. (Search Engine Land, 2012)

If you’re still not ready to jump on the mobile marketing bandwagon, here’s one more quote regarding the popularity of mobile devices: According ...
... to Apple CEO, Tim Cook, “through the last quarter , I should say, which is just 2 years after we shipped the initial iPad, we’ve sold 67 million. And to put that in some context, it took us 24 years to sell that many Macs and 5 years for that many iPods and over 3 years for that many iPhones.”

Couple that statwith the ABIResearch above (that estimates that 1.2 billion smartphones will enter the market over the next 5 years) and you have yourself one highly mobile society. Not that this should be surprising to you, but the question should be, is your business ready for our mobile society? If it’s not, here are some benefits of developing a mobile presence.

1.Mobile sites help with SEO (Search Engine Optimization). The mere fact that you have a mobile site gives you higher rankings in mobile search results.

2.Mobile sites make it easier on mobile users:

•Give your mobile customers one-click calling links and instant access to email instead of making them take all the extra steps required by a traditional site.

Make the customer experience faster and easier, and therefore, more pleasurable than a website not optimized for mobile.

3.According to Google, 67% of mobile users say that when they visit a mobile-friendly site, they are more likely to buy that site’s product or service.

4.70% of all mobile searches result in action within 1 hour. 70% of online searches result in action in one month. (Mobile Marketer, 2012)

5.Mobile coupons get 10 times the redemption rate of traditional coupons. (Mobile Marketer, 2012)

If you need more evidence of the importance of having a mobile-friendly site, let us look at the impact of NOT having a mobile-friendly site from a recent.

48% of users say they feel frustrated and annoyed when they get to a site that’s not mobile-friendly.

50% of people said that even if they like a business, they will use them less often if the website isn't mobile-friendly.

61% of users said that if they didn’t find what they were looking for right away on a mobile site, they’d quickly move on to another site.

The benefits of developing a mobile presence are clear. You can engage your customers by developing a mobile-friendly site. Help them find you, contact you, buy from you, all the while increasing mobile SEO. That being said, the question remains: Are you ready for today’s mobile society? Chances are, your competition is. If you need some advice on developing a mobile marketing strategy (contact us) for assistance.