ALL >> Search-Engine-Optimization >> View Article
Buying Inbound Links And Seo-00-1571
â€œGoogle has been very clear that selling such links that pass PageRank is a violation of our quality guidelines. Other search engines have said similar things. The Federal Trade Commission (FTC) has also given unambiguous guidance on this subject, where they said: â€œConsumers who endorse and recommend products on their blogs or other sites for consideration should do so within the boundaries set forth in the FTC Guides Concerning Use of Endorsements and Testimonials in Advertising and the FTC's guidance on word of mouth marketing,â€ as well as â€œTo date, in response to this concern, the FTC has advised that search engines need to disclose clearly and conspicuously if the ranking or other presentation of search results is a function of paid placement, and, similarly, that consumers who are paid to engage in word-of-mouth marketing must disclose that fact to recipients of their messages.â€
â€œThe reality is that accepting money to link to/promote/market for a product without disclosing that fact is a very high-risk behavior, in my opinion.â€
The whole comment made it quite obvious ...
... how Matt Cutt, and apparently Google on the whole, is more than just displeased by this tool and its functionalities. But what seemed particularly surprising was Matt stressing on FTC's (Federal Trade Commission) 'guidelines'. Surprising because these quotes are 'FTC's suggestions and in no form guidelines or requirements and moreover, no where in these 'suggestions' can we see a single word on the aspect of 'paid links'.
As far as Matt's seemingly morally perfect stand on how 'promoting a product without disclosing that fact is quite unacceptable' goes, it just does not seem in sync with Google's own methodologies. How come then Firefox is not required to display that Google is paying it billions of dollars to be the default search engine on every search? In fact, Google has been so discreet about the same that even many Firefox developers aren't aware of the same.
Such hypocritical statements from Google's top executives really show the reputed company in poor light. Google really can't talk about ethics and morals in advertising on the Internet, when it has itself indulged in some of the most deceptive advertising methods ever seen. One can point out that there's been no dearth of Google Adsense advertisements that have not been labeled as advertisements.
The problem for Google is that there's absolutely no way it can detect inlinking advertisements if they are done properly and Matt Cutt's statements concede this fact. If it would have been any different then Google would not have called for the help in the form of paid link forms that were meant to catch hold of people who pay for their links. It seems unlikely that Google wants to itself live in accordance to FTC's 'guidelines'. Matt's comments seem anything but a ridiculously lousy joke to cover up for their helplessness.
About the Author:
Learn about http://www.hirank.com/ at the www.hirank.com/blog/
I highly recommend visiting here for more info about http://contentmix.co.za
Search Engine Optimization Articles1. What Are The Tips For Seo?
Author: Bhavna Upadhyay
2. Top 10 Benefits Of Seo For Your Business - Softpulse Infotech
Author: Softpulse Infotech
3. Printed Tshirt For Men Latest Under 400
4. Top 3 Trends In Social Media Marketing To Look Out For In 2021 And Beyond
5. Paid Search Vs. Google Remarketing
6. Ways To Hook Onto Best Freelance Ecommerce Developer
Author: Robin Wilson
7. Tips To Conduct Effective Website Maintenance Services In India
8. Search Engine Optimization Benefits And How It Works
Author: Avdhut Shrikhande
9. Need Some Content Strategy Ideas?
Author: Ryan Shaw
10. What Are The Essential Components Of Seo Services?
11. How To Drive External Traffic To Your Amazon Listing
Author: Swati T
12. Top Reasons To Hire An Appointment Setter To Keep Your Callers Motivated
Author: glenn prior
13. Features Of Top-quality Seo Services In India You Must Consider Before Hiring Such Services
14. Motorcycle Leather Gloves
Author: fasa group
15. Seo Company In Bangladesh | Web Design & Development Services Dhaka
Author: Bhavitra TechSolution