There Are Many Double Standard In China

By Author: risky jerry
Total Articles: 55
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The Starbucks price in China is fifty percent higher than the USA. In the foreign countries it is only civilian consumption level, but in China eating a breakfast needs about 50 Yuan. In the past few days, Starbucks declared the expansion to domestic market which aroused many people paying attention. Some net citizens wondered they did not know why in the United States outlets per cup of ordinary beverage 1 is sold at 2 dollar, but in China it became a grade of place. The journalist visited and found that although Starbucks in domestic walked small endowment route, but in abroad it is only populace purchasing standard, a drink is as low as one dollar. And the similar products native price is fifty percent higher than in some abroad countries in the whole.
It is about ten Yuan higher per cup, and the pricing is based on the degree of market favor. The Starbucks went into the China market earlier and becomes many small endowment loving trademark. However, in foreign countries, Starbucks is just a civilian beverage brands. A Chinese who works in the United States told the reporter that Starbucks was very civilians in the ...
... United States , calculated to the United States the average annual salary of about $ 50,000, that is $ 4,100 each month, to drink a cup of Starbucks at $ 4 a day is equivalent to drink a bottle of the most common beverage in China.
However, this in the United States is equal to popular drink trademark, it has the higher price to sell in China. The journalists compared the price of Starbucks coffee in China and the United States sales with latte, mocha, caramel macchiato etc and many classic coffee, the results showed that in the American a cup of 12 ounces of coffee price is about 20 Yuan, in the country a cup can sells at 30 Yuan, this is equal to fifty percent higher than foreign price. A cup of American coffee is even more outrageous, in the United States, it is only about 12 Yuan, in domestic it sold for 22 Yuan, which is equivalent to 83% expensive.
Starbucks official website introduces the coffee beans source of the unified channels, that is, in the use of raw materials, the United States and China Starbucks have no difference.
In fact, Starbucks does not seem based on the value of the product pricing, and what is more is that it is based on the market favor. Starbucks firstly enters into India this year, Howard Schultz, CEO of the company revealed that coffee is novelty in India, both Starbucks coffee or snacks, prices are much lower than the normal level in India. A marketing industry told reporters that this well illustrates the pricing is not based on value, but based on the market demand for the product, the brand and creating the image of the product.
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