How To Leverage Videos For Profit

By Author: Claude Robert
Total Articles: 2
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To beat your competitors at attracting your target audience, you have to maximize the whole spectrum of web advertising strategies. Whether you want to hire a Montreal SEO Company or prefer doing the online marketing for your business yourself, don't forget to include video marketing in your campaign.

Videos are a more interesting form of advertising because, well, who doesn't like watching videos? Some don't even mind spending hours watching clips on YouTube. This is why viral marketing is such a big hit.

With free video sharing websites like YouTube, video marketing is so easy and inexpensive. However, creating a video and uploading it to YouTube isn't enough. You still have to maximize your video's potential.

Read on to know how to leverage your video so it gathers the widest audience possible.

1. Creating the video

If you think your business doesn't have enough content to be turned into a video or short film, think outside the box. Try recording a tour of the factory floor, an interview with customers or employees, a product demo, ...
... screen caps of how to use a product or software application. You have so many options. The technique here is to make your content interesting, funny, compelling or useful; something your Facebook friends would watch.

How-to videos are also great. In fact, ultimate guide videos and blog posts are attention grabbers. Others might have already seen a how-to video that you released, but an ultimate guide is something they most likely haven't seen before.

2. Make it short

Internet users today have the attention span of a YouTube video. Don't worry if the video is too short. Worry if it's too long. Two or three minutes is great; but ten minutes or even five minutes? That's an eternity. The age of information is upon us. People like things delivered fast. Most YouTube users don't have the time and patience to sit and watch a long video online.

3. Fill out your video description

Don't forget to add your website to the video description, or as others call it, the doobly doo. You can also add other information down there, such as a link to your web store or where viewers can buy your products.

4. Video submitters

If you want to post your video to other sites aside from YouTube, use a video submitter to save time. Sites like SENukeX, TubeMogul, Ultimate Demon and Traffic Geyser are link building software applications that allow you to use just one software to spread your content to a number of sites. Some of these video submitters aren't free, though.

5. Blog it

Embedding your video to websites will boost its visibility. Use the embed code from YouTube to publish the clip on your blog. This will also increase the view count. Google seems to consider video sources when optimizing videos.

6. Tweet it

Using your Facebook, Twitter and other social networking accounts make sharing easier. And the more followers and friends you have, the bigger the chance your video gets discovered. Post a link to the video on both your personal account and business fan pages.