How Athletes Can Market Themselves With A Sports Agent

By Author: Glenn Farrier
Total Articles: 123
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A Shannon Sharpe agent and a Marcus Allen agent both have this in common: They represent their athletes as more than just amazing football players. Seeing the big picture is the trademark of a talented sports agent, and it’s no accident that Marcus Allen was able to parlay his pigskin prowess into a job as a commentator. Athletes become more than experts at their sport when they partner with the right agent. They truly become marketable on the field and beyond. Athletes can market themselves by selecting the agent that has their present and future goals in mind. Here’s how it works.

• Take the road that a Tim Brown agent and a Terrell Owens agent took, and find a sports agent or manager who understands the sport you specialize in playing. You are a skilled technician on the court or on the field; by giving the marketing reins to a professional who markets athletes for a living, you will be able to better concentrate on your overriding task, which is being the best athlete you can be. Therefore, your first step in the agent acquisition process is to search for an agent who is experienced in representing athletes ...
... like you.

• Once you’ve narrowed down your list of possible agents, it’s time to interview them. Be sure to ask pivotal questions such as how much success they have had in representing athletes like you. Also take note of how much the agents want to know about you as a person and as an athlete. The best sports agents understand their clients as people and as athletes, and endeavor to market them based on these qualities.

• Once you’ve chosen your agent, be upfront with him or her about your future goals. You have spent years practicing; by letting your agent know what you dream about achieving, you are allowing them to chart a path to get you there. That’s what someone like a Tim Brown or Terrell Owens agent does on a continual basis. If you are in the beginning of your sports career and you are going to need help securing slots in tryouts, you will want to communicate with your agent that you are willing to visit as many teams as possible to show what you can offer. For those athletes in the midst of a sports career who are looking to secure more endorsements, it’s beneficial to have a sports agent with those contacts. Don’t just choose an agent and choose to not communicate. Take a lesson from a Marcus Allen agent and understand that this individual is trying to further your career. Keep him or her in the loop about your hopes and dreams, and you may well achieve them.

Know that you’re doing everything in your power to make your future in sports secure and lucrative. Partner with an experienced sports agent today.

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