A Major Fail In Digital Marketing Presence And Web Design Are You Guilty

By Author: avax seo
Total Articles: 18
Comment this article

Are you doing everything you possibly can to take advantage of digital marketing opportunities? Is your web design supporting those efforts? Unfortunately, it seems a lot of small and medium businesses aren’t. Why? Everywhere you turn, integrating various forms of digital marketing is talked about, touted, practically shouted from the rooftops. However, a recent study shows many SMB’s just aren’t getting the message.

Bad grades

VSplash analyzed over 1 million websites and unearthed some startling findings. Many companies weren’t leading consumers through the buying cycle with clarity, access, or full presentation of their marketing message.

* Only a little more than 19% of SMB websites provide a link from their site to Facebook, with even fewer linking out to Twitter or LinkedIn.
* More than 93% of SMB websites are not mobile compatible and won’t render successfully on mobile devices or smartphones.
* Roughly 60% were missing either a local or toll-free number on their home page.
* Nearly 75% failed to have an email link on their homepage.
* More than 65 lack a form for ...
... consumers to fill out to request information.

So why is there such a disconnection between consumer digital platform and digital marketing solution use, and what these companies are offering? Perhaps they are unaware of consumer needs and behaviors.

Lessons learned

If you’re going to have a website, design it for the consumer, not for you. That doesn’t mean clutter it up with everything under the sun. Do think about the consumer and what they need, the time they want to spend, and how hard they’re willing to look for things. Also take into account that it’s highly likely they may be on mobile devices.

* Make your site mobile friendly
* Include all contact information – there’s nothing worse than a company that doesn’t seem to want to hear from you
* Offer an option for asking questions, or providing reviews

Don’t make the mistake of thinking that once they’ve found your site, they won’t need to access your social media. Use it as part of the cycle. Once they have a successful visit, get them involved with you socially. That’s how you get the shares, the loyalty, and the continued interaction to build.

Is your web design up to speed, and does it include all the elements your potential customers are looking for? Do you know how to successfully link it to social media and then utilize those channels to your advantage? Contact us and we can discuss how to integrate all the necessary options and make your digital marketing work for you and your customers.

Avax Consulting Inc. –A marketing consultant Atlanta specializing in Web hosting in Atlanta and digital marketing services. We are passionate about providing innovative web solutions. We are based in Atlanta, Georgia with international office in India.