Get Great Designs

By Author: karen grahams
Total Articles: 42
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The look of your advertisement is going to be the first thing a person sees, and if it isn't good people won't even bother to read anything else. You can have the best message possible, but if people don't bother to actually look at the ad what good is it going to do you?

Here are some print design ideas to help insure people will take the time to look at your advertisements.

The first thing I suggest is the easiest thing to mention and the hardest thing to implement: be creative. Sure, easy for me to tell a person to do, but what exactly is creative?

The sad truth is that there isn't a single right or wrong answer to this. Of course, no matter what you plan on doing you have to make sure first that your customers are going to have interest in it. You don't want to hand them a bunch of images they'll have no interest in looking at, or a layout they'll pass their eyes over without even seeing.

One interesting idea is to have the image be slightly larger than the paper you print it on, so it looks like the picture is spilling off the edge of the ...
... advertisement. People are going to be able to fill in the gaps to know what the image is, and just seeing the blown up image might be enough to get them interested in reading more. The same goes for having images askew, rather than a straight horizontal or vertical.

If you are using images make sure that the quality is the best it can be. You don't want a picture that doesn't match up to the standards today's society has set for pictures.

Think about the craze for high definition television and anything else that gives you the best image possible. People want to see something that's top of the line and crystal clear. If you aren't providing it than you'll likely get people ignoring what you have to say.

Make sure that whatever image you do decide to use is directly connected to the advertisement. You don't want people scratching their heads at why you picked that particular image. You might end up with people who were too confused to bother remembering what the ad actually had to say.

It would be nice if I could give people a single answer that would solve all of their advertising problems and ensure that every time someone looks at their ad they'll stop to read everything it has to say. Hopefully these print design tips will help to increase the number of people taking the time to take in your advertising message.

Just remember that if you don't have a great design people won't have any reason to read your ad, and if you don't have great writing people won't have a reason to remember what you had to say. Make sure your designs and your writing are the best they can be.

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