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Articles By karen grahams

Is It Time To Reinvent Your Branding Image?   By: karen grahams
Is your marketing campaign working? Answer that question honestly. After putting in all of the time and effort necessary to create an advertising campaign, it can be discouraging and difficult to admit that it did not work, but admitting failure is the first step towards making the changes that will lead to marketing success.(read entire article)
View : 186 Times
Category : Internet Marketing

All About Human Billboards   By: karen grahams
Human billboards may be the best method in advertising. This is especially true for smaller businesses. Consumers that frequent a company enjoy purchasing their products for various reasons. The service may be impeccable, the prices are lower than their competitors or they have exactly what most people wish to buy. Whatever their reason for using your service regularly, you can use them as built in (and free) advertisements!(read entire article)
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Category : Internet Marketing

The Terminology Of A Strong Advertisement   By: karen grahams
What you think you need to say isn’t always going to be the same as what people want to hear. This is why you need to look at your advertisements as much from the perspective of your customers. Consider their needs before you think about your own, and think about how you can write your ads to reflect this.(read entire article)
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Category : Internet Marketing

A Guide To Better Print Advertisements   By: karen grahams
No matter what kind of commercial printing you plan on using for your advertisements there are certain rules that are always going to apply. I don’t care if you’re printing brochures, flyers, postcards, or even posters. While different types of advertisements are going to have slightly different ways in which you go about enacting these rules, they’re still going to be important to know.(read entire article)
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Category : Internet Marketing

Marketing Your Printing Business   By: karen grahams
The first printing press was unveiled almost 600 years ago. Shortly thereafter, the first commercial printing business was most probably born. Maybe to fill a large order for pamphlets claiming the end to the Dark Ages. That first commercial printing business most also probably puzzled over how to increase business. Just like you are today. Traditionally, purveyors of color printing services have relied upon bulking up the sales force as the only solution to lagging revenues. However, there are many other creative paths that can be taken.(read entire article)
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Category : Internet Marketing

Getting The Most Out Of Trade Shows   By: karen grahams
Most businesses attend one trade show or another. Trade shows are more than an excuse to spend some time in Las Vegas. Obviously, they are a great arena for increasing sales. However, they are also an excellent forum for networking among peers. Some companies see these opportunities at trade shows squandered. By following a few simple rules you can avoid being one of them.(read entire article)
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Category : Internet Marketing

Marketing Your New Company   By: karen grahams
Congratulations on your new company! Now that you’ve gotten a lot of paperwork out of the way, rented some office space and chosen a great business name, you’re ready to let the world know about you!(read entire article)
View : 154 Times
Category : Internet Marketing

Direct Mail Tips For Reaching Your Existing Customers   By: karen grahams
You may think of direct mail as a marketing technique reserved for drawing in new customers or for when you have a sale. But direct mail can be more than that – it can be a relationship builder.(read entire article)
View : 170 Times
Category : Internet Marketing

Get The Word Out About Your Company   By: karen grahams
Many small business owners assume that their product or service will sell itself. Sadly, this is not the case. All companies need an effective marketing regimen to get the word out about their products. Repetition is the key to making this message stick. Many studies show that a consumer requires at least 10 impressions before retaining the information regarding your company.(read entire article)
View : 138 Times
Category : Internet Marketing

Is Billboard Advertising Right For Your Marketing Plan?   By: karen grahams
Billboard advertising can be a very effective marketing tool, but if you’re not careful, it could be a marketing dud. Billboard advertising is expensive, so you need to carefully weigh your options and be sure billboard advertising is the tactic you want to go with (along with your other marketing tactics, of course).(read entire article)
View : 171 Times
Category : Internet Marketing