Don't Forget The Conventional

By Author: karen grahams
Total Articles: 42
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Sometimes something new really isn't what people are looking for.

There have been plenty of those nights when I felt like going out to eat, and when I do I typically go to the same place to eat, and when I get there I order the same meal that I always do. I've had friends complain about this to no end, and nearly every time I go to a restaurant with them they try to encourage me to get something different this time.

Now, I know I'm a bit extreme at times when it comes to my insistence on the same meal, but the fact is there are a lot of people out there very similar when it comes to other things. Sometimes you just like to stick to the things that you know and trust already. You don't want a company to start trying to throw a bunch of new stuff out there when you're perfectly satisfied with what's been done already.

This is something many companies need to be aware of. You don't need to always be on the look out for a way of changing different things about your company. Maybe the commercial printing you're getting down is already working, and so you don't need to ...
... branch out into different forms of advertising just yet. Maybe one particular line of products is just fine the way it is and you don't need to try adding new things to it.

The real question is in figuring out when you want something new and when you don't. There is never going to be a situation where you need all of one or the other. The more a company attempts to reinvent themselves the greater the risk they run of alienating their existing customers.

For the companies always remaining the same you have to worry about not being able to expand past your current customers. After all, your current marketing and commercial printing has already attracted a specific customer base, and isn't likely to suddenly start grabbing more people unless you alter it.

There isn't a specific way to tell if you need to expand or remain the same. The only thing you can do is take the time to pay attention to your customers and what it is that they like about your company.

You might find they have a few issues with one thing or another, and those same issues keep popping up when talking to several different people. That is the best indicator you could hope for that you have some improving to do.

The worst thing you can do is simply assume that people want change and start going about changing things your customers happen to like as they are. Change can be a great thing, but sometimes people are going to like the meal they've always had, and don't feel like eating anything different.

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