Concept Growth And Growth Capital

By Author: Ken Gooz
Total Articles: 12
Comment this article

Just like any other business, the food-service-restaurant sector is also quite competitive. Restaurants that lack entrepreneurial knowledge and financial backing may lose the race. The success of a restaurant does not end with a good EBITDA and healthy P&L sheets. It must strive to grow its business even further and root out all possible competition out of its way through constant innovation of its products and services. The goal is to always in the customers’ top choice list and surprise and delight them all the time so that they need not think about going anywhere else. This brings us to the discussion on ‘concept growth’. Money does rule the world and when it comes to taking a restaurant concept further and scaling it up, a seamless supply of funding seems indispensible. At the same time, investible funds are required to put ideas into action. This is where the importance of growth capital companies comes into the picture. Companies that have a ready stash of cash can indeed help restaurants, both emerging and successful ones, to expand to new markets and roll in considerably improved returns on investment.

Companies ...
... stepping in to help by providing growth capital can truly take an emerging restaurant to great heights. At the same time, there are companies that help single or two unit operation restaurants to become full-fledged licensing franchise company. If you have a winning concept that requires financing, you ca seek the help of an experienced company that is well acquainted with the changing trends of the restaurant industry and can invest the right amount of money in your concept in return of a shared profit. Experienced growth capital companies may also spot a breakthrough restaurant concept and provide key strategic relationships and business partnerships to take it to take it further. Since the company earns a shared profit from such an association, it will also help to establish a bespoke operational framework and processes – all equally to take a winning concept to the next level.

With a robust growth concept and a free flow of growth capital an emerging restaurant can really look forward to expanding its business to newer markets, reaching out to new target customers and enhancing the experience of its existing clients – thus attaining all-round growth. Importantly, this growth concept is always in tune with the restaurant’s or the owner’s 3-5 years business and personal goals. Successful implementation of the growth concept can help to push the sales and profit margins much beyond expected limits.

Companies providing growth capital are always on the lookout for emerging restaurant concepts with a high customer demand, presence in 2 or more locations and a minimum EBITDA of 21%. If you think you own such a restaurant concept and want to expand your business even further, get in touch with the experts at www.brittcoconsulting.com